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The monarchy as a corporate brand - Some corporate communications dimensions

Greyser, Stephen A. ; Balmer, John M. T. and Urde, Mats LU (2006) In European Journal of Marketing 40(7-8). p.902-908
Abstract
Purpose - The purpose of this paper is to examine the role of corporate communications on behalf of the monarchy as a corporate brand. Design/methodology/approach - Draws on the preliminary findings of a major study on monarchies. Findings - Argues that corporate communications is an important aspect of corporate brand management (especially in relation to constitutional monarchies). Research implications - That monarchies are analogous to organisational brands and are amenable to being managed as such. Originality/value - Draws on a unique study relating to monarchies as corporate brands.
Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
corporate branding, corporate communications
in
European Journal of Marketing
volume
40
issue
7-8
pages
902 - 908
publisher
Emerald Group Publishing Limited
external identifiers
  • wos:000239531300011
  • scopus:33745872592
ISSN
0309-0566
DOI
10.1108/03090560610670052
language
English
LU publication?
yes
id
9c9b8592-2e52-4b01-b9f7-a7cf10b2b1e6 (old id 686315)
date added to LUP
2016-04-01 12:15:40
date last changed
2025-10-14 11:39:33
@article{9c9b8592-2e52-4b01-b9f7-a7cf10b2b1e6,
  abstract     = {{Purpose - The purpose of this paper is to examine the role of corporate communications on behalf of the monarchy as a corporate brand. Design/methodology/approach - Draws on the preliminary findings of a major study on monarchies. Findings - Argues that corporate communications is an important aspect of corporate brand management (especially in relation to constitutional monarchies). Research implications - That monarchies are analogous to organisational brands and are amenable to being managed as such. Originality/value - Draws on a unique study relating to monarchies as corporate brands.}},
  author       = {{Greyser, Stephen A. and Balmer, John M. T. and Urde, Mats}},
  issn         = {{0309-0566}},
  keywords     = {{corporate branding; corporate communications}},
  language     = {{eng}},
  number       = {{7-8}},
  pages        = {{902--908}},
  publisher    = {{Emerald Group Publishing Limited}},
  series       = {{European Journal of Marketing}},
  title        = {{The monarchy as a corporate brand - Some corporate communications dimensions}},
  url          = {{http://dx.doi.org/10.1108/03090560610670052}},
  doi          = {{10.1108/03090560610670052}},
  volume       = {{40}},
  year         = {{2006}},
}