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- 2022
-
Mark
Welcome to the Matrix - How to find and use your corporate brand's core identity
(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2019
-
Mark
Corporate brand positioning in complex industrial firms : Introducing a dynamic, process approach to positioning
(
- Contribution to journal › Article
- 2018
-
Mark
Corporate rebranding failure and brand meanings in the digital environment
(
- Contribution to journal › Article
- 2017
-
Mark
Disgraced : A study of narrative identity in organizations that suffer crises of confidence
2017)(
- Thesis › Licentiate thesis
- 2016
-
Mark
Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity
2016)(
- Thesis › Doctoral thesis (monograph)
- 2014
-
Mark
Corporate Brand Positioning – Case Studies across Firm Levels and Over Time
2014)(
- Thesis › Doctoral thesis (monograph)
-
Mark
Corporate Brand Positioning – A Process Perspective
2014) 9th Global Brand Conference(
- Contribution to conference › Paper, not in proceeding
- 2013
-
Mark
From market orientation to brand orientation in the public sector
(
- Contribution to journal › Article
- 2011
-
Mark
Acquisitions and network identity change
(
- Contribution to journal › Article
-
Mark
The underlying dimensions of brand orientation and its impact on financial performance
(
- Contribution to journal › Article