Framing sufficiency : Strategies of environmental non-governmental organisations towards reduced material consumption
Persson, Ola and Klintman, Mikael LU
(2022)
In Journal of Consumer Culture
22(2).
p.515-533
- Abstract
- The efficiency approach of moving towardssustainable consumption throughmainlytechnological solutions, which dominatesenvironmental policymaking, has overallfailed to reduce the adverse environmental impacts caused by unsustainable consumption patterns. Increasingly, it is recognized that efficiency needs to be coupled with sufficiency, which aims to reduce the absolute levels of consumption. While the public policy realm continues to be linked to the efficiency approach,environmental non-governmental organisations (ENGOs) have an importantrole in promoting sufficiency-oriented lifestyles and culture. Through interviews, participant observations and a media review, campaign strategies that ENGOs have applied to promote sufficiency in... (More)
- The efficiency approach of moving towardssustainable consumption throughmainlytechnological solutions, which dominatesenvironmental policymaking, has overallfailed to reduce the adverse environmental impacts caused by unsustainable consumption patterns. Increasingly, it is recognized that efficiency needs to be coupled with sufficiency, which aims to reduce the absolute levels of consumption. While the public policy realm continues to be linked to the efficiency approach,environmental non-governmental organisations (ENGOs) have an importantrole in promoting sufficiency-oriented lifestyles and culture. Through interviews, participant observations and a media review, campaign strategies that ENGOs have applied to promote sufficiency in material goods through less use, increased care and maintenance of products are analysed. This paper contributes with insights as to how sufficiencyactivitiescan attracta broader target group,but also the various challenges and contradictionsresulting from this process. To explain these challenges and contradictions, the paper creates a conceptual distinction between market and non-marketbased sufficiency activities.The distinction elucidateshow ENGOs are promoting activities ranging from those that can be applied within the current market arrangements,to those elevatingsocial relations and non-commercial values beyond market-exchange,in ordertogain cultural resonance. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/6cf1add6-b16c-4b98-b9a1-a50f3cab722c
- author
- Persson, Ola
and Klintman, Mikael
LU
- organization
- publishing date
- 2022
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Sufficiency, Consumption, sustainability assessment, Sustainable consumption, Civil society organizations
- in
- Journal of Consumer Culture
- volume
- 22
- issue
- 2
- pages
- 515 - 533
- publisher
- SAGE Publications
- external identifiers
-
- scopus:85102338417
- ISSN
- 1741-2900
- DOI
- 10.1177/1469540521990857
- project
- MISTRA Sustainable Consumption - from niche to mainstream (Phase II)
- Mistra Sustainable Consumption: From Niche to Mainstream (Phase II)
- language
- English
- LU publication?
- yes
- id
- 6cf1add6-b16c-4b98-b9a1-a50f3cab722c
- date added to LUP
- 2020-04-03 17:00:28
- date last changed
- 2023-09-10 00:37:13
@article{6cf1add6-b16c-4b98-b9a1-a50f3cab722c,
abstract = {{The efficiency approach of moving towardssustainable consumption throughmainlytechnological solutions, which dominatesenvironmental policymaking, has overallfailed to reduce the adverse environmental impacts caused by unsustainable consumption patterns. Increasingly, it is recognized that efficiency needs to be coupled with sufficiency, which aims to reduce the absolute levels of consumption. While the public policy realm continues to be linked to the efficiency approach,environmental non-governmental organisations (ENGOs) have an importantrole in promoting sufficiency-oriented lifestyles and culture. Through interviews, participant observations and a media review, campaign strategies that ENGOs have applied to promote sufficiency in material goods through less use, increased care and maintenance of products are analysed. This paper contributes with insights as to how sufficiencyactivitiescan attracta broader target group,but also the various challenges and contradictionsresulting from this process. To explain these challenges and contradictions, the paper creates a conceptual distinction between market and non-marketbased sufficiency activities.The distinction elucidateshow ENGOs are promoting activities ranging from those that can be applied within the current market arrangements,to those elevatingsocial relations and non-commercial values beyond market-exchange,in ordertogain cultural resonance.}},
author = {{Persson, Ola and Klintman, Mikael}},
issn = {{1741-2900}},
keywords = {{Sufficiency; Consumption; sustainability assessment; Sustainable consumption; Civil society organizations}},
language = {{eng}},
number = {{2}},
pages = {{515--533}},
publisher = {{SAGE Publications}},
series = {{Journal of Consumer Culture}},
title = {{Framing sufficiency : Strategies of environmental non-governmental organisations towards reduced material consumption}},
url = {{http://dx.doi.org/10.1177/1469540521990857}},
doi = {{10.1177/1469540521990857}},
volume = {{22}},
year = {{2022}},
}