Selling of care offerings and the ethicalisation of consumption
Tölg, Réka LU
(2024)
In Marketing Theory
- Abstract
- With care being increasingly present and offered for sale on markets consumers are more often asked to consider ethical questions. However, ethical consumption literature has not paid close attention to how the selling of different care offerings contributes to the ethicalisation of consumption. To illustrate and conceptualise this phenomenon, the present paper builds on an object-focused study of care products and services from both online and offline Swedish clothing retail settings. The Callonian notion of qualification, which refers to the attachment of different characteristics in the making of exchangeable goods, is drawn on theoretically to study how care offerings, such as repair kits and laundry tools, are offered for sale. The... (More)
- With care being increasingly present and offered for sale on markets consumers are more often asked to consider ethical questions. However, ethical consumption literature has not paid close attention to how the selling of different care offerings contributes to the ethicalisation of consumption. To illustrate and conceptualise this phenomenon, the present paper builds on an object-focused study of care products and services from both online and offline Swedish clothing retail settings. The Callonian notion of qualification, which refers to the attachment of different characteristics in the making of exchangeable goods, is drawn on theoretically to study how care offerings, such as repair kits and laundry tools, are offered for sale. The findings suggest that the qualifications propose a shift from care-less consumption, where the care offerings are made central to the performance of caring consumption through everyday mundane activities. Thus, the paper shows that the way care products and services are offered for sale wants to intervene and shape how caring consumption is made possible through markets and how it should be performed through ethicalised mundane chores. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/754d2071-49b8-4a58-be47-aca5b42c68f1
- author
- Tölg, Réka
LU
- organization
- publishing date
- 2024-08-30
- type
- Contribution to journal
- publication status
- epub
- subject
- keywords
- Care, Ethical consumption, Qualification, Materiality, Retail settings
- in
- Marketing Theory
- publisher
- SAGE Publications
- external identifiers
-
- scopus:85202940268
- ISSN
- 1741-301X
- DOI
- 10.1177/14705931241279273
- project
- Service Studies Consumption
- language
- English
- LU publication?
- yes
- id
- 754d2071-49b8-4a58-be47-aca5b42c68f1
- date added to LUP
- 2024-08-31 09:31:53
- date last changed
- 2025-04-04 15:10:06
@article{754d2071-49b8-4a58-be47-aca5b42c68f1,
abstract = {{With care being increasingly present and offered for sale on markets consumers are more often asked to consider ethical questions. However, ethical consumption literature has not paid close attention to how the selling of different care offerings contributes to the ethicalisation of consumption. To illustrate and conceptualise this phenomenon, the present paper builds on an object-focused study of care products and services from both online and offline Swedish clothing retail settings. The Callonian notion of qualification, which refers to the attachment of different characteristics in the making of exchangeable goods, is drawn on theoretically to study how care offerings, such as repair kits and laundry tools, are offered for sale. The findings suggest that the qualifications propose a shift from care-less consumption, where the care offerings are made central to the performance of caring consumption through everyday mundane activities. Thus, the paper shows that the way care products and services are offered for sale wants to intervene and shape how caring consumption is made possible through markets and how it should be performed through ethicalised mundane chores.}},
author = {{Tölg, Réka}},
issn = {{1741-301X}},
keywords = {{Care; Ethical consumption; Qualification; Materiality; Retail settings}},
language = {{eng}},
month = {{08}},
publisher = {{SAGE Publications}},
series = {{Marketing Theory}},
title = {{Selling of care offerings and the ethicalisation of consumption}},
url = {{http://dx.doi.org/10.1177/14705931241279273}},
doi = {{10.1177/14705931241279273}},
year = {{2024}},
}