"Cittáslow". Eco-gastronomic heritage as a tool for destination development
Nilsson, Jan-Henrik LU
; Svärd, Ann-Charlotte
; Widarsson, Åsa
and Wirell, Theres
(2011)
In Current Issues in Tourism
14(4).
p.373-386
- Abstract
- In gastronomic tourism, Slow Food has gained considerable attention. Cittáslow, a network of towns, are working with qualitative local urban development, based on similar principles as Slow Food. This article studies how destination development and destination marketing is conducted in a cittáslow context. A study was conducted in three cittáslow towns in Northern Italy. All three towns worked ambitiously in trying to raise the quality of life for the inhabitants by improving local environment, local food production projects, food related events and education. Thereby the destination specific resources and the local identity were strengthened. Tourism marketing was however only of secondary importance; there was even some scepticism... (More)
- In gastronomic tourism, Slow Food has gained considerable attention. Cittáslow, a network of towns, are working with qualitative local urban development, based on similar principles as Slow Food. This article studies how destination development and destination marketing is conducted in a cittáslow context. A study was conducted in three cittáslow towns in Northern Italy. All three towns worked ambitiously in trying to raise the quality of life for the inhabitants by improving local environment, local food production projects, food related events and education. Thereby the destination specific resources and the local identity were strengthened. Tourism marketing was however only of secondary importance; there was even some scepticism towards marketing. Tourism promotion was generally weakly developed. This mirrors scepticism towards mass tourism and commercialisation. Despite this, the cittáslow concept has potential for tourism development by improved product development and increased visibility. The risks involved concern gentrification and overexploitation. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/767043
- author
- Nilsson, Jan-Henrik
LU
; Svärd, Ann-Charlotte
; Widarsson, Åsa
and Wirell, Theres
- organization
- publishing date
- 2011
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- service management, destination, tourism, human geography, Slow Food, Cittaslow, destination marketing, gastronomic tourism, rural, development, social economy
- in
- Current Issues in Tourism
- volume
- 14
- issue
- 4
- pages
- 373 - 386
- publisher
- Taylor & Francis
- external identifiers
-
- wos:000290044600006
- scopus:79955767103
- ISSN
- 1368-3500
- DOI
- 10.1080/13683500.2010.511709
- language
- English
- LU publication?
- yes
- id
- cdea3781-04ec-44d8-9201-f0b73f5261e5 (old id 767043)
- date added to LUP
- 2016-04-01 10:54:16
- date last changed
- 2023-01-02 08:57:27
@article{cdea3781-04ec-44d8-9201-f0b73f5261e5,
abstract = {{In gastronomic tourism, Slow Food has gained considerable attention. Cittáslow, a network of towns, are working with qualitative local urban development, based on similar principles as Slow Food. This article studies how destination development and destination marketing is conducted in a cittáslow context. A study was conducted in three cittáslow towns in Northern Italy. All three towns worked ambitiously in trying to raise the quality of life for the inhabitants by improving local environment, local food production projects, food related events and education. Thereby the destination specific resources and the local identity were strengthened. Tourism marketing was however only of secondary importance; there was even some scepticism towards marketing. Tourism promotion was generally weakly developed. This mirrors scepticism towards mass tourism and commercialisation. Despite this, the cittáslow concept has potential for tourism development by improved product development and increased visibility. The risks involved concern gentrification and overexploitation.}},
author = {{Nilsson, Jan-Henrik and Svärd, Ann-Charlotte and Widarsson, Åsa and Wirell, Theres}},
issn = {{1368-3500}},
keywords = {{service management; destination; tourism; human geography; Slow Food; Cittaslow; destination marketing; gastronomic tourism; rural; development; social economy}},
language = {{eng}},
number = {{4}},
pages = {{373--386}},
publisher = {{Taylor & Francis}},
series = {{Current Issues in Tourism}},
title = {{"Cittáslow". Eco-gastronomic heritage as a tool for destination development}},
url = {{http://dx.doi.org/10.1080/13683500.2010.511709}},
doi = {{10.1080/13683500.2010.511709}},
volume = {{14}},
year = {{2011}},
}