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The Nordic wave of place branding : a manifesto

Cassinger, Cecilia LU orcid ; Lucarelli, Andrea LU and Gyimóthy, Szilvia LU (2019) p.236-243
Abstract

The aim of this final chapter is to assemble the key insights of the contributions in the book into a comprehensible Nordic approach towards place branding that can be distinguished from other approaches in the field. Nordic place branding is situated conceptually, empirically and epistemologically in the field by offering a manifesto for research in which the peculiarity of the Nordic, as we have come to know it in the contributions to this book, is outlined. We outline a Nordic place branding manifesto composed by different floating elements that, despite being part of the same ocean of place branding, are taken in different directions by different meteorological conditions, via different waves (i.e. different concepts, empirical... (More)

The aim of this final chapter is to assemble the key insights of the contributions in the book into a comprehensible Nordic approach towards place branding that can be distinguished from other approaches in the field. Nordic place branding is situated conceptually, empirically and epistemologically in the field by offering a manifesto for research in which the peculiarity of the Nordic, as we have come to know it in the contributions to this book, is outlined. We outline a Nordic place branding manifesto composed by different floating elements that, despite being part of the same ocean of place branding, are taken in different directions by different meteorological conditions, via different waves (i.e. different concepts, empirical cases and methodologies in the chapters). These waves, while being located and centred around a specific area, due to their liquid properties, spread into different areas of the ocean and may thus encounter or merge with waves that are directed towards different shores (i.e. continental or European approaches).

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Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
The Nordic wave in place branding : Poetics, Practices, Politics - Poetics, Practices, Politics
pages
9 pages
publisher
Edward Elgar Publishing Ltd.
external identifiers
  • scopus:85101357356
ISBN
9781788974325
9781788974318
DOI
10.4337/9781788974325.00031
language
English
LU publication?
yes
additional info
Publisher Copyright: © Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy 2019. All rights reserved.
id
82ec634a-eb4f-472b-b2f7-d07c60de5678
date added to LUP
2025-05-23 10:05:09
date last changed
2025-05-27 15:01:39
@inbook{82ec634a-eb4f-472b-b2f7-d07c60de5678,
  abstract     = {{<p>The aim of this final chapter is to assemble the key insights of the contributions in the book into a comprehensible Nordic approach towards place branding that can be distinguished from other approaches in the field. Nordic place branding is situated conceptually, empirically and epistemologically in the field by offering a manifesto for research in which the peculiarity of the Nordic, as we have come to know it in the contributions to this book, is outlined. We outline a Nordic place branding manifesto composed by different floating elements that, despite being part of the same ocean of place branding, are taken in different directions by different meteorological conditions, via different waves (i.e. different concepts, empirical cases and methodologies in the chapters). These waves, while being located and centred around a specific area, due to their liquid properties, spread into different areas of the ocean and may thus encounter or merge with waves that are directed towards different shores (i.e. continental or European approaches).</p>}},
  author       = {{Cassinger, Cecilia and Lucarelli, Andrea and Gyimóthy, Szilvia}},
  booktitle    = {{The Nordic wave in place branding : Poetics, Practices, Politics}},
  isbn         = {{9781788974325}},
  language     = {{eng}},
  month        = {{11}},
  pages        = {{236--243}},
  publisher    = {{Edward Elgar Publishing Ltd.}},
  title        = {{The Nordic wave of place branding : a manifesto}},
  url          = {{http://dx.doi.org/10.4337/9781788974325.00031}},
  doi          = {{10.4337/9781788974325.00031}},
  year         = {{2019}},
}