Organizing for Creativity
(2017)- Abstract
- One main reason why Homo sapiens rule the world is because they are being more creative than other tribes. By the same token, organizations that are more creative can survive longer and better than their less creative counterparts. In this study, the author provides her insights into the meaning of creativity, the myths of creativity, and the recipe for creativity.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/86105b1b-9c87-4ea4-a04f-0bf37a446044
- author
- Rasulzada, Farida LU
- organization
- publishing date
- 2017
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Research Handbook of Innovation and Creativity for Marketing Management
- editor
- Shiu, Eric
- publisher
- Edward Elgar Publishing Ltd.
- external identifiers
-
- scopus:85076309501
- ISBN
- 978 1 78643 498 2
- DOI
- 10.4337/9780857937957.00011
- language
- English
- LU publication?
- yes
- id
- 86105b1b-9c87-4ea4-a04f-0bf37a446044
- date added to LUP
- 2024-09-25 11:59:14
- date last changed
- 2025-04-23 09:35:24
@inbook{86105b1b-9c87-4ea4-a04f-0bf37a446044,
abstract = {{One main reason why Homo sapiens rule the world is because they are being more creative than other tribes. By the same token, organizations that are more creative can survive longer and better than their less creative counterparts. In this study, the author provides her insights into the meaning of creativity, the myths of creativity, and the recipe for creativity.}},
author = {{Rasulzada, Farida}},
booktitle = {{Research Handbook of Innovation and Creativity for Marketing Management}},
editor = {{Shiu, Eric}},
isbn = {{978 1 78643 498 2}},
language = {{eng}},
publisher = {{Edward Elgar Publishing Ltd.}},
title = {{Organizing for Creativity}},
url = {{http://dx.doi.org/10.4337/9780857937957.00011}},
doi = {{10.4337/9780857937957.00011}},
year = {{2017}},
}