Expanding the Scope of Strategic Communication : Towards a Holistic Understanding of Organizational Complexity
(2018) In International Journal of Strategic Communication 12(4). p.452-468- Abstract
- The purpose of this article is to contribute to the discussion concerning the present position and future directions of strategic communication by look- ing into the past and offering some proposals and a vision of how to develop and advance the field further. Research in strategic communication has mostly focused on communication professionals working in commu- nication departments or agencies as primary agents of communication. However, this reflects a limited comprehension of organizations. The article addresses the need to focus not only on communicators, but also on managers and coworkers as key actors when trying to understand and theorize the practice of strategic communication.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/87ffefaf-8b47-4cb2-a93c-fea467f92c3a
- author
- Heide, Mats LU ; von Platen, Sara LU ; Simonsson, Charlotte LU and Falkheimer, Jesper LU
- organization
- publishing date
- 2018-08-13
- type
- Contribution to journal
- publication status
- published
- subject
- in
- International Journal of Strategic Communication
- volume
- 12
- issue
- 4
- pages
- 452 - 468
- publisher
- Taylor & Francis
- external identifiers
-
- scopus:85051503040
- ISSN
- 1553-1198
- DOI
- 10.1080/1553118X.2018.1456434
- language
- English
- LU publication?
- yes
- id
- 87ffefaf-8b47-4cb2-a93c-fea467f92c3a
- date added to LUP
- 2018-03-27 15:26:19
- date last changed
- 2022-04-25 06:21:35
@article{87ffefaf-8b47-4cb2-a93c-fea467f92c3a, abstract = {{The purpose of this article is to contribute to the discussion concerning the present position and future directions of strategic communication by look- ing into the past and offering some proposals and a vision of how to develop and advance the field further. Research in strategic communication has mostly focused on communication professionals working in commu- nication departments or agencies as primary agents of communication. However, this reflects a limited comprehension of organizations. The article addresses the need to focus not only on communicators, but also on managers and coworkers as key actors when trying to understand and theorize the practice of strategic communication.}}, author = {{Heide, Mats and von Platen, Sara and Simonsson, Charlotte and Falkheimer, Jesper}}, issn = {{1553-1198}}, language = {{eng}}, month = {{08}}, number = {{4}}, pages = {{452--468}}, publisher = {{Taylor & Francis}}, series = {{International Journal of Strategic Communication}}, title = {{Expanding the Scope of Strategic Communication : Towards a Holistic Understanding of Organizational Complexity}}, url = {{http://dx.doi.org/10.1080/1553118X.2018.1456434}}, doi = {{10.1080/1553118X.2018.1456434}}, volume = {{12}}, year = {{2018}}, }