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Uncovering ecodesign dilemmas : A path to business model innovation

Prendeville, Sharon M. ; O'Connor, Frank ; Bocken, Nancy M.P. LU and Bakker, Conny (2017) In Journal of Cleaner Production 143. p.1327-1339
Abstract

The aim of this article is to explore how ecodesign dilemmas contribute to a firm's ecodesign evolution. The article achieves this through empirical research into a process of ecodesign decision-making in a single firm. The study spans a timeframe of nine years. The article describes how recognising and dealing with ecodesign dilemmas fuels cycles of learning, leading the firm towards business model innovation. The study classifies a unique set of ecodesign dilemmas: hierarchies; tensions; contradictions; and oversights. Through this classification, we show how firms need to adopt a unified approach combining operational (ecodesign principles approach), tactical (ecodesign management processes) and strategic actions (business model... (More)

The aim of this article is to explore how ecodesign dilemmas contribute to a firm's ecodesign evolution. The article achieves this through empirical research into a process of ecodesign decision-making in a single firm. The study spans a timeframe of nine years. The article describes how recognising and dealing with ecodesign dilemmas fuels cycles of learning, leading the firm towards business model innovation. The study classifies a unique set of ecodesign dilemmas: hierarchies; tensions; contradictions; and oversights. Through this classification, we show how firms need to adopt a unified approach combining operational (ecodesign principles approach), tactical (ecodesign management processes) and strategic actions (business model innovation), to systematically manage ecodesign dilemmas. To support this, the article presents a framework describing key actions for operational, tactical and strategic ecodesign decision-making and the types of ecodesign dilemmas typical to each approach. Through this study, we show that the business model is critical to inform effective ecodesign decision-making and illustrate how design can drive firms towards sustainable change, from the bottom up.

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author
; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Business model innovation, Dilemmas, Ecodesign, Ecodesign maturity, Trade-offs
in
Journal of Cleaner Production
volume
143
pages
13 pages
publisher
Elsevier
external identifiers
  • scopus:85008208858
ISSN
0959-6526
DOI
10.1016/j.jclepro.2016.11.095
language
English
LU publication?
yes
id
9b354fd3-315f-46df-ad96-0257ac557712
date added to LUP
2018-04-11 10:56:06
date last changed
2022-03-17 06:53:56
@article{9b354fd3-315f-46df-ad96-0257ac557712,
  abstract     = {{<p>The aim of this article is to explore how ecodesign dilemmas contribute to a firm's ecodesign evolution. The article achieves this through empirical research into a process of ecodesign decision-making in a single firm. The study spans a timeframe of nine years. The article describes how recognising and dealing with ecodesign dilemmas fuels cycles of learning, leading the firm towards business model innovation. The study classifies a unique set of ecodesign dilemmas: hierarchies; tensions; contradictions; and oversights. Through this classification, we show how firms need to adopt a unified approach combining operational (ecodesign principles approach), tactical (ecodesign management processes) and strategic actions (business model innovation), to systematically manage ecodesign dilemmas. To support this, the article presents a framework describing key actions for operational, tactical and strategic ecodesign decision-making and the types of ecodesign dilemmas typical to each approach. Through this study, we show that the business model is critical to inform effective ecodesign decision-making and illustrate how design can drive firms towards sustainable change, from the bottom up.</p>}},
  author       = {{Prendeville, Sharon M. and O'Connor, Frank and Bocken, Nancy M.P. and Bakker, Conny}},
  issn         = {{0959-6526}},
  keywords     = {{Business model innovation; Dilemmas; Ecodesign; Ecodesign maturity; Trade-offs}},
  language     = {{eng}},
  month        = {{02}},
  pages        = {{1327--1339}},
  publisher    = {{Elsevier}},
  series       = {{Journal of Cleaner Production}},
  title        = {{Uncovering ecodesign dilemmas : A path to business model innovation}},
  url          = {{http://dx.doi.org/10.1016/j.jclepro.2016.11.095}},
  doi          = {{10.1016/j.jclepro.2016.11.095}},
  volume       = {{143}},
  year         = {{2017}},
}