Brand co-creation : Consumer empowerment and exploitation
(2017) p.223-235
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/aa75c6c4-688c-42b6-9799-62ce3213fb47
- author
- Cassinger, Cecilia LU
- organization
- publishing date
- 2017
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- brand co-creation, brand community, governmentality, consumer empowerment, exploitation, immaterial labour
- host publication
- Brand Theories : Perspectives on brands and branding - Perspectives on brands and branding
- editor
- Tarnovskaya, Veronika and Bertilsson, Jon
- pages
- 10 pages
- publisher
- Studentlitteratur AB
- ISBN
- 9789144116242
- language
- English
- LU publication?
- yes
- id
- aa75c6c4-688c-42b6-9799-62ce3213fb47
- date added to LUP
- 2016-06-27 12:23:12
- date last changed
- 2018-11-21 21:24:33
@inbook{aa75c6c4-688c-42b6-9799-62ce3213fb47, author = {{Cassinger, Cecilia}}, booktitle = {{Brand Theories : Perspectives on brands and branding}}, editor = {{Tarnovskaya, Veronika and Bertilsson, Jon}}, isbn = {{9789144116242}}, keywords = {{brand co-creation; brand community; governmentality; consumer empowerment; exploitation; immaterial labour}}, language = {{eng}}, pages = {{223--235}}, publisher = {{Studentlitteratur AB}}, title = {{Brand co-creation : Consumer empowerment and exploitation}}, year = {{2017}}, }