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Brand co-creation : Consumer empowerment and exploitation

Cassinger, Cecilia LU orcid (2017) p.223-235
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
brand co-creation, brand community, governmentality, consumer empowerment, exploitation, immaterial labour
host publication
Brand Theories : Perspectives on brands and branding - Perspectives on brands and branding
editor
Tarnovskaya, Veronika and Bertilsson, Jon
pages
10 pages
publisher
Studentlitteratur AB
ISBN
9789144116242
language
English
LU publication?
yes
id
aa75c6c4-688c-42b6-9799-62ce3213fb47
date added to LUP
2016-06-27 12:23:12
date last changed
2025-04-04 14:01:13
@inbook{aa75c6c4-688c-42b6-9799-62ce3213fb47,
  author       = {{Cassinger, Cecilia}},
  booktitle    = {{Brand Theories : Perspectives on brands and branding}},
  editor       = {{Tarnovskaya, Veronika and Bertilsson, Jon}},
  isbn         = {{9789144116242}},
  keywords     = {{brand co-creation; brand community; governmentality; consumer empowerment; exploitation; immaterial labour}},
  language     = {{eng}},
  pages        = {{223--235}},
  publisher    = {{Studentlitteratur AB}},
  title        = {{Brand co-creation : Consumer empowerment and exploitation}},
  year         = {{2017}},
}