Pricing Capabilities in B2B
(2024) In Elgar Encyclopedias in Business and Management series
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/e569fcee-ead2-4501-aef8-7880d4e6c194
- author
- Hallberg, Niklas Lars LU
- organization
- publishing date
- 2024
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- pricing capabilities, B2B Marketing
- host publication
- Encyclopedia of Pricing
- series title
- Elgar Encyclopedias in Business and Management series
- publisher
- Edward Elgar Publishing
- ISBN
- 978 1 03530 730 2
- language
- English
- LU publication?
- yes
- id
- e569fcee-ead2-4501-aef8-7880d4e6c194
- date added to LUP
- 2023-10-19 09:57:38
- date last changed
- 2024-08-07 09:40:38
@inbook{e569fcee-ead2-4501-aef8-7880d4e6c194, author = {{Hallberg, Niklas Lars}}, booktitle = {{Encyclopedia of Pricing}}, isbn = {{978 1 03530 730 2}}, keywords = {{pricing capabilities; B2B Marketing}}, language = {{eng}}, publisher = {{Edward Elgar Publishing}}, series = {{Elgar Encyclopedias in Business and Management series}}, title = {{Pricing Capabilities in B2B}}, year = {{2024}}, }