Self-esteem discrepancies and identity-expressive consumption : Evidence from Norwegian adolescents
(2018) In International Journal of Psychology 53(1). p.1-6- Abstract
- Prior research established that simultaneously holding discrepant explicit (deliberate, controlled) and implicit (automatic, uncontrolled) self-esteem gives rise to self-enhancing behaviours. Given that individuals tend to enhance their self-concepts with brands that are associated with positive identities, this study examined whether self-esteem discrepancy was related to the extent to which individuals developed connections with brands that are associated with their in-groups. Findings from an adolescent sample (ages 16–18) indicated that adolescents with larger discrepancies between explicit and implicit self-esteem were more likely to construct their self-concepts using in-group-linked brands.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/f077b207-b9d2-4a4a-8b23-52fb32286c59
- author
- Tunca, Burak LU
- publishing date
- 2018
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- self-esteem discrepancy, identity, self-brand connection, consumption
- in
- International Journal of Psychology
- volume
- 53
- issue
- 1
- pages
- 1 - 6
- publisher
- Psychology Press
- external identifiers
-
- pmid:26804948
- scopus:84956646297
- ISSN
- 0020-7594
- DOI
- 10.1002/ijop.12246
- language
- English
- LU publication?
- no
- id
- f077b207-b9d2-4a4a-8b23-52fb32286c59
- date added to LUP
- 2017-09-18 12:39:16
- date last changed
- 2022-06-29 10:38:15
@article{f077b207-b9d2-4a4a-8b23-52fb32286c59, abstract = {{Prior research established that simultaneously holding discrepant explicit (deliberate, controlled) and implicit (automatic, uncontrolled) self-esteem gives rise to self-enhancing behaviours. Given that individuals tend to enhance their self-concepts with brands that are associated with positive identities, this study examined whether self-esteem discrepancy was related to the extent to which individuals developed connections with brands that are associated with their in-groups. Findings from an adolescent sample (ages 16–18) indicated that adolescents with larger discrepancies between explicit and implicit self-esteem were more likely to construct their self-concepts using in-group-linked brands.}}, author = {{Tunca, Burak}}, issn = {{0020-7594}}, keywords = {{self-esteem discrepancy; identity; self-brand connection; consumption}}, language = {{eng}}, number = {{1}}, pages = {{1--6}}, publisher = {{Psychology Press}}, series = {{International Journal of Psychology}}, title = {{Self-esteem discrepancies and identity-expressive consumption : Evidence from Norwegian adolescents}}, url = {{https://lup.lub.lu.se/search/files/31353688/Tunca_2016_Int.J.Psych._Author_s_version.pdf}}, doi = {{10.1002/ijop.12246}}, volume = {{53}}, year = {{2018}}, }