Andrea Lucarelli (Former)

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2017
Mark Towards Relational Methodologies : Performance vis a vis Performativity
Lucarelli, Andrea ^LU and Seregina, Anastasia (2017) The 12th Annual International Ethnography Symposium
- Contribution to conference › Other
Mark Overcoming Methodological Individualism In Consumer Research: Possibilities and Challenges
Lucarelli, Andrea ^LU ; Rokka, Joona and Heitanen, Joel (2017) 9th EIASM Workshop on Interpretative Consumer Research
- Contribution to conference › Paper, not in proceeding
Mark Sailing through marketing : A critical assessment of spatiality in marketing literature
Giovanardi, Massimo and Lucarelli, Andrea ^LU (2017) In Journal of Business Research 82. p.149-159
- Contribution to journal › Article
2016
Mark The political nature of brand governance : a discourse analysis approach to a regional brand building process
Lucarelli, Andrea ^LU and Giovanardi, Massimo (2016) In Journal of Public Affairs 16(1). p.16-27
- Contribution to journal › Article
2015
Mark The Political Dimension of Place Branding
Lucarelli, Andrea ^LU (2015)
- Thesis › Doctoral thesis (compilation)
Mark The Polymorphous Nature of Place Branding : A Comparison of Stockholm and Turin
Lucarelli, Andrea ^LU and Giovanardi, Massimo (2015) In Journal of Macromarketing 35(1). p.139-139
- Contribution to journal › Published meeting abstract
Mark Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea ^LU and Hallin, Anette (2015) In Journal of Marketing Management 31(1-2). p.84-106
- Contribution to journal › Article
Mark Situating Macromarketing Research in an Interconnected World : the Quest for Relationality
Lucarelli, Andrea ^LU and Giovanardi, Massimo (2015) In Proceedings of the Annual Macromarketing Conference p.564-564
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Towards a networked brand culture : an examination of Stockholm’s brand on Twitter
Lucarelli, Andrea ^LU and Sevin, Efe (2015) 3rd Place Management and Branding Conference
- Contribution to conference › Other
2014
Mark User-generated place brand equity on Twitter : The dynamics of brand associations in social media
Andéhn, Mikael ; Azadeh, Kazeminia ; Lucarelli, Andrea ^LU and Sevin, Efe (2014) In Place Branding and Public Diplomacy 10(2). p.132-144
- Contribution to journal › Article