Exploring non-immersive virtual reality experiences in tourism : Empirical evidence from a world heritage site
(2023) In International Journal of Tourism Research 25(3). p.372-383- Abstract
With the popularization of the concept of the metaverse, non-immersive virtual reality (VR) has become a focus of tourism destination marketing. Drawing upon telepresence theory, this study identifies the antecedents and consequences of telepresence to help interpret tourist behavior in the context of non-immersive VR experience. Results revealed that mental imagery and vividness positively predict tourist telepresence and satisfaction; Telepresence positively predicts satisfaction and intention during non-immersive VR experiences. Our work enriches telepresence theory by identifying the antecedents and consequences of telepresence in the context of non-immersive VR, and provides meaningful practical insights for similar attractions... (More)
With the popularization of the concept of the metaverse, non-immersive virtual reality (VR) has become a focus of tourism destination marketing. Drawing upon telepresence theory, this study identifies the antecedents and consequences of telepresence to help interpret tourist behavior in the context of non-immersive VR experience. Results revealed that mental imagery and vividness positively predict tourist telepresence and satisfaction; Telepresence positively predicts satisfaction and intention during non-immersive VR experiences. Our work enriches telepresence theory by identifying the antecedents and consequences of telepresence in the context of non-immersive VR, and provides meaningful practical insights for similar attractions that adopt the technology.
(Less)
- author
- Zhu, Chris ; Wu, Don Chi Wai ; Hall, Colin Michael LU ; Fong, Lawrence Hoc Nang ; Koupaei, Sara Naderi and Lin, Feifei
- organization
- publishing date
- 2023
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- mental imagery, metaverse, non-immersive virtual reality, satisfaction, telepresence, travel intention, vividness
- in
- International Journal of Tourism Research
- volume
- 25
- issue
- 3
- pages
- 372 - 383
- publisher
- John Wiley & Sons Inc.
- external identifiers
-
- scopus:85147506604
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.2574
- language
- English
- LU publication?
- yes
- id
- 02e8349f-74ea-4801-8e57-f3b9aec8a875
- date added to LUP
- 2023-02-24 11:45:57
- date last changed
- 2023-10-26 14:50:42
@article{02e8349f-74ea-4801-8e57-f3b9aec8a875,
abstract = {{<p>With the popularization of the concept of the metaverse, non-immersive virtual reality (VR) has become a focus of tourism destination marketing. Drawing upon telepresence theory, this study identifies the antecedents and consequences of telepresence to help interpret tourist behavior in the context of non-immersive VR experience. Results revealed that mental imagery and vividness positively predict tourist telepresence and satisfaction; Telepresence positively predicts satisfaction and intention during non-immersive VR experiences. Our work enriches telepresence theory by identifying the antecedents and consequences of telepresence in the context of non-immersive VR, and provides meaningful practical insights for similar attractions that adopt the technology.</p>}},
author = {{Zhu, Chris and Wu, Don Chi Wai and Hall, Colin Michael and Fong, Lawrence Hoc Nang and Koupaei, Sara Naderi and Lin, Feifei}},
issn = {{1099-2340}},
keywords = {{mental imagery; metaverse; non-immersive virtual reality; satisfaction; telepresence; travel intention; vividness}},
language = {{eng}},
number = {{3}},
pages = {{372--383}},
publisher = {{John Wiley & Sons Inc.}},
series = {{International Journal of Tourism Research}},
title = {{Exploring non-immersive virtual reality experiences in tourism : Empirical evidence from a world heritage site}},
url = {{http://dx.doi.org/10.1002/jtr.2574}},
doi = {{10.1002/jtr.2574}},
volume = {{25}},
year = {{2023}},
}