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How focusing positively on errors can help organizations become more communicative: An alternative approach to crisis communication

Heide, Mats LU orcid and Simonsson, Charlotte LU orcid (2018) In Journal of Communication Management 22(2). p.179-196
Abstract
Purpose – The purpose of this paper is to gain new knowledge of how organizational errors can be used to early detect signals of impending crises and thereby develop internal crisis communication. Three communication processes – organizational culture, leadership and learning – that are particularly important for the development of internal crisis communication are focused. The paper also discusses what kind of learning error management supports, and suggests how crisis communication as a practice can be developed. The thesis is that intensified work of improving internal crisis communication is a vital step of becoming a communicative organization, where all coworkers are understood and act as strategic communicators.... (More)
Purpose – The purpose of this paper is to gain new knowledge of how organizational errors can be used to early detect signals of impending crises and thereby develop internal crisis communication. Three communication processes – organizational culture, leadership and learning – that are particularly important for the development of internal crisis communication are focused. The paper also discusses what kind of learning error management supports, and suggests how crisis communication as a practice can be developed. The thesis is that intensified work of improving internal crisis communication is a vital step of becoming a communicative organization, where all coworkers are understood and act as strategic communicators. Design/methodology/approach – This empirical study is part of a three-year research project on internal crisis communication within a Swedish university hospital. This paper is based on a sub-study with 37 qualitative semi-structured interviews with nurses, physicians, managers and crisis management specialists within the hospital.
Findings – The paper offers knowledge about how internal crisis communication can be developed by focusing on errors as resource to anticipate a crisis and as material for organizational learning. Coworkers are mainly focused in the article and are seen as important sources and strategic communicators. It is further emphasized that error management is not a matter of technological solutions, but rather a question of communicative aspects of leadership and organizational culture.
Practical implications – It is suggested that initiatives to develop internal crisis communication is an important step for organizations in becoming communicative organizations, and communication professionals have an important role to facilitate this development.
Originality/value – This paper gives a new understanding of internal crisis communication and the importance of leadership and culture.
Keywords Leadership, Internal communication, Organizational culture, Crisis communication Paper type Research paper (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
leadership, internal communication, organizational culture, crisis communication
in
Journal of Communication Management
volume
22
issue
2
pages
179 - 196
publisher
Emerald Group Publishing Limited
external identifiers
  • scopus:85045854866
ISSN
1363-254X
DOI
10.1108/JCOM-04-2017-0044
language
English
LU publication?
yes
id
0df609dd-8324-4aac-9bb7-ef758b7dd485
date added to LUP
2017-11-06 13:25:40
date last changed
2022-04-25 03:46:46
@article{0df609dd-8324-4aac-9bb7-ef758b7dd485,
  abstract     = {{Purpose – The purpose of this paper is to gain new knowledge of how organizational errors can be used to early detect signals of impending crises and thereby develop internal crisis communication. Three communication processes – organizational culture, leadership and learning – that are particularly important for the development of internal crisis communication are focused. The paper also discusses what kind of learning error management supports, and suggests how crisis communication as a practice can be developed. The thesis is that intensified work of improving internal crisis communication is a vital step of becoming a communicative organization, where all coworkers are understood and act as strategic communicators. Design/methodology/approach – This empirical study is part of a three-year research project on internal crisis communication within a Swedish university hospital. This paper is based on a sub-study with 37 qualitative semi-structured interviews with nurses, physicians, managers and crisis management specialists within the hospital.<br/>Findings – The paper offers knowledge about how internal crisis communication can be developed by focusing on errors as resource to anticipate a crisis and as material for organizational learning. Coworkers are mainly focused in the article and are seen as important sources and strategic communicators. It is further emphasized that error management is not a matter of technological solutions, but rather a question of communicative aspects of leadership and organizational culture.<br/>Practical implications – It is suggested that initiatives to develop internal crisis communication is an important step for organizations in becoming communicative organizations, and communication professionals have an important role to facilitate this development.<br/>Originality/value – This paper gives a new understanding of internal crisis communication and the importance of leadership and culture.<br/>Keywords Leadership, Internal communication, Organizational culture, Crisis communication Paper type Research paper}},
  author       = {{Heide, Mats and Simonsson, Charlotte}},
  issn         = {{1363-254X}},
  keywords     = {{leadership; internal communication; organizational culture; crisis communication}},
  language     = {{eng}},
  number       = {{2}},
  pages        = {{179--196}},
  publisher    = {{Emerald Group Publishing Limited}},
  series       = {{Journal of Communication Management}},
  title        = {{How focusing positively on errors can help organizations become more communicative: An alternative approach to crisis communication}},
  url          = {{http://dx.doi.org/10.1108/JCOM-04-2017-0044}},
  doi          = {{10.1108/JCOM-04-2017-0044}},
  volume       = {{22}},
  year         = {{2018}},
}