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Reading information graphics: The Role of Spatial Proximity and Dual Attentional Guidance.

Holsanova, Jana LU ; Holmqvist, Kenneth LU and Holmberg, Nils LU (2009) In Applied Cognitive Psychology 23. p.1215-1226
Abstract
In a naturalistic newspaper reading study, two pairs of information graphics have been designed to study the effects of a) the spatial contiguity principle and b) the dual scripting principle by means of eye tracking measurements. Our data clearly show that different spatial layouts have a significant effect on readers’ eye movement behaviour. An integrated format with spatial contiguity between text and illustrations facilitates integration. Reading of information graphics is moreover significantly enhanced by a serial format, resulting from dual attentional guidance. The dual scripting principle is associated with a bottom-up guidance through the spatial layout of the presentation, suggesting a specific reading path, and with a top-down... (More)
In a naturalistic newspaper reading study, two pairs of information graphics have been designed to study the effects of a) the spatial contiguity principle and b) the dual scripting principle by means of eye tracking measurements. Our data clearly show that different spatial layouts have a significant effect on readers’ eye movement behaviour. An integrated format with spatial contiguity between text and illustrations facilitates integration. Reading of information graphics is moreover significantly enhanced by a serial format, resulting from dual attentional guidance. The dual scripting principle is associated with a bottom-up guidance through the spatial layout of the presentation, suggesting a specific reading path, and with a top-down guidance through the conceptual pre-processing of the contents, facilitating information processing and semantic integration of the material. The integrated and serial formats not only attract readers’ initial attention, but also sustain the readers’ interest, thereby promoting a longer and deeper processing of the complex material. The results are an important contribution to the study of the cognitive processes involved in text-picture integration and offer relevant insights about attentional guidance in printed media, computer-based instructional materials, and textbook design. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
instructional materials, printed media, reading time, reading order, text-picture integration, attentional guidance, cognitive load, eye tracking, multimedia learning theory, design, textbook design, information graphics, reading
in
Applied Cognitive Psychology
volume
23
pages
1215 - 1226
publisher
John Wiley & Sons
external identifiers
  • scopus:70449356948
  • wos:000282034700002
ISSN
0888-4080
DOI
10.1002/acp.1525
language
English
LU publication?
yes
id
59ea2fa9-9c40-435c-81c7-d4cb835cdab3 (old id 1296069)
date added to LUP
2009-02-16 14:14:33
date last changed
2017-11-19 03:26:43
@article{59ea2fa9-9c40-435c-81c7-d4cb835cdab3,
  abstract     = {In a naturalistic newspaper reading study, two pairs of information graphics have been designed to study the effects of a) the spatial contiguity principle and b) the dual scripting principle by means of eye tracking measurements. Our data clearly show that different spatial layouts have a significant effect on readers’ eye movement behaviour. An integrated format with spatial contiguity between text and illustrations facilitates integration. Reading of information graphics is moreover significantly enhanced by a serial format, resulting from dual attentional guidance. The dual scripting principle is associated with a bottom-up guidance through the spatial layout of the presentation, suggesting a specific reading path, and with a top-down guidance through the conceptual pre-processing of the contents, facilitating information processing and semantic integration of the material. The integrated and serial formats not only attract readers’ initial attention, but also sustain the readers’ interest, thereby promoting a longer and deeper processing of the complex material. The results are an important contribution to the study of the cognitive processes involved in text-picture integration and offer relevant insights about attentional guidance in printed media, computer-based instructional materials, and textbook design.},
  author       = {Holsanova, Jana and Holmqvist, Kenneth and Holmberg, Nils},
  issn         = {0888-4080},
  keyword      = {instructional materials,printed media,reading time,reading order,text-picture integration,attentional guidance,cognitive load,eye tracking,multimedia learning theory,design,textbook design,information graphics,reading},
  language     = {eng},
  pages        = {1215--1226},
  publisher    = {John Wiley & Sons},
  series       = {Applied Cognitive Psychology},
  title        = {Reading information graphics: The Role of Spatial Proximity and Dual Attentional Guidance.},
  url          = {http://dx.doi.org/10.1002/acp.1525},
  volume       = {23},
  year         = {2009},
}