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The Role of Corporate Branding in a Market Driving Strategy

Tarnovskaya, Veronika LU ; Elg, Ulf LU and Burt, Steve (2005) In Lund Institute of Economic Research Working Paper Series
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author
organization
publishing date
type
Working Paper
publication status
published
subject
in
Lund Institute of Economic Research Working Paper Series
issue
2
publisher
Institute of Economic Research. School of Economics and Management, Lund University
ISSN
1103-3010
language
English
LU publication?
yes
id
013e3c6f-1f0d-4791-8b61-5c1266d3f2f6 (old id 1386666)
date added to LUP
2009-04-20 12:27:22
date last changed
2016-04-16 03:05:54
@misc{013e3c6f-1f0d-4791-8b61-5c1266d3f2f6,
  author       = {Tarnovskaya, Veronika and Elg, Ulf and Burt, Steve},
  issn         = {1103-3010},
  language     = {eng},
  note         = {Working Paper},
  number       = {2},
  publisher    = {Institute of Economic Research. School of Economics and Management, Lund University},
  series       = {Lund Institute of Economic Research Working Paper Series},
  title        = {The Role of Corporate Branding in a Market Driving Strategy},
  year         = {2005},
}