Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

Myths and Truths about Readers' Interaction with Complex Visual Documents

Holsanova, Jana LU orcid and Holmqvist, Kenneth LU (2009) The 59th Annual Conference of the International Communication Association, 2009
Abstract
Newspapers and net papers are examples of complex multimodal documents consisting of texts, pictures and graphics. Although we encounter such documents in our everyday life, there is still little empirical evidence about how these formats are processed by readers. In our paper, we discuss myths about readers’ interaction with complex visual documents from the perspective of contrary empirical evidence. Eye tracking methodology and retrospective verbal protocols are used to reveal in detail the nature of attentional and cognitive processes underlying reception of complex documents. We will focus on attentional guidance and text-picture integration; general page-inherent reading paths vs. individual reading styles; and on the role of layout... (More)
Newspapers and net papers are examples of complex multimodal documents consisting of texts, pictures and graphics. Although we encounter such documents in our everyday life, there is still little empirical evidence about how these formats are processed by readers. In our paper, we discuss myths about readers’ interaction with complex visual documents from the perspective of contrary empirical evidence. Eye tracking methodology and retrospective verbal protocols are used to reveal in detail the nature of attentional and cognitive processes underlying reception of complex documents. We will focus on attentional guidance and text-picture integration; general page-inherent reading paths vs. individual reading styles; and on the role of layout and media. (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
conference name
The 59th Annual Conference of the International Communication Association, 2009
conference location
Chicago, United States
conference dates
2009-05-21 - 2009-05-25
project
Thinking in Time: Cognition, Communication and Learning
language
English
LU publication?
yes
additional info
Session: Visual Communication Division, What you see is what you get? Applying eye-tracking methodology in visual communication research
id
55aa5dd0-77cf-4ff6-ba4b-78ca0bb12b1c (old id 1465970)
date added to LUP
2016-04-04 14:17:36
date last changed
2025-04-04 14:16:39
@misc{55aa5dd0-77cf-4ff6-ba4b-78ca0bb12b1c,
  abstract     = {{Newspapers and net papers are examples of complex multimodal documents consisting of texts, pictures and graphics. Although we encounter such documents in our everyday life, there is still little empirical evidence about how these formats are processed by readers. In our paper, we discuss myths about readers’ interaction with complex visual documents from the perspective of contrary empirical evidence. Eye tracking methodology and retrospective verbal protocols are used to reveal in detail the nature of attentional and cognitive processes underlying reception of complex documents. We will focus on attentional guidance and text-picture integration; general page-inherent reading paths vs. individual reading styles; and on the role of layout and media.}},
  author       = {{Holsanova, Jana and Holmqvist, Kenneth}},
  language     = {{eng}},
  title        = {{Myths and Truths about Readers' Interaction with Complex Visual Documents}},
  year         = {{2009}},
}