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The Boundary Work of Commercial Friendship

Hultman, Johan LU and Andersson Cederholm, Erika LU (2009) Nature~Culture, The Advanced Cultural Studies Institute of Sweden In Linköping Electronic Conference Proceedings
Abstract
With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses, we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner, we illustrate the emergence of intimacy as a commercial value in the hospitality industry. We analyse the formation of values as a dynamic social process where a traditional market ethos is both rejected and reformulated. We argue that by focusing on the co-creation of value in interactions between producers and consumers, new possibilities to analyse service economy dynamics become visible.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
value creation, lifestyle entrepreneurship, hospitality
in
Linköping Electronic Conference Proceedings
editor
Nyblom, Andreas and
issue
40
pages
25 pages
publisher
Linköping University Electronic Press
conference name
Nature~Culture, The Advanced Cultural Studies Institute of Sweden
ISSN
1650-3740
1650-3686
language
English
LU publication?
yes
id
b2a67079-6339-41e9-a6e1-c40dcdf15763 (old id 1486019)
alternative location
http://www.ep.liu.se/ecp/040/
date added to LUP
2009-10-06 08:32:57
date last changed
2016-04-15 20:34:38
@inproceedings{b2a67079-6339-41e9-a6e1-c40dcdf15763,
  abstract     = {With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses, we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner, we illustrate the emergence of intimacy as a commercial value in the hospitality industry. We analyse the formation of values as a dynamic social process where a traditional market ethos is both rejected and reformulated. We argue that by focusing on the co-creation of value in interactions between producers and consumers, new possibilities to analyse service economy dynamics become visible.},
  author       = {Hultman, Johan and Andersson Cederholm, Erika},
  booktitle    = {Linköping Electronic Conference Proceedings},
  editor       = {Nyblom, Andreas},
  issn         = {1650-3740},
  keyword      = {value creation,lifestyle entrepreneurship,hospitality},
  language     = {eng},
  number       = {40},
  pages        = {25},
  publisher    = {Linköping University Electronic Press},
  title        = {The Boundary Work of Commercial Friendship},
  year         = {2009},
}