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The Value of Intimacy - Negotiating Commercial Friendship in Lifestyle Entrepreneurship

Hultman, Johan LU and Andersson Cederholm, Erika LU (2010) In Scandinavian Journal of Hospitality and Tourism 10(1). p.16-32
Abstract
With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses, we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner, we illustrate the emergence of intimacy as a commercial value in the hospitality industry. By using Georg Simmel´s notion of distance, we analyse the formation of value as a dynamic social process in a context where a traditional market ethos is both rejected and reformulated. In this value creation analysis we show how a tension between intimacy and distance in the interaction between hosts and... (More)
With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses, we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner, we illustrate the emergence of intimacy as a commercial value in the hospitality industry. By using Georg Simmel´s notion of distance, we analyse the formation of value as a dynamic social process in a context where a traditional market ethos is both rejected and reformulated. In this value creation analysis we show how a tension between intimacy and distance in the interaction between hosts and guests is managed through negotiated boundary work. This is illustrated through three themes: Situated friendship, The in-between space of the private and the public, and The local host as traveller. We argue that an analysis on situated interactions between producers and consumers highlights a tension and interplay between personal and commercial relations, rather than a dichotomic either/or relationship. This personal/commercial nexus points at an emerging hospitality ethos that opens up for new possibilities to analyse the co-creation of value and innovation in the service economy. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
value co-creation, hospitality, intimacy, lifestyle entrepreneurship, Simmel
in
Scandinavian Journal of Hospitality and Tourism
volume
10
issue
1
pages
16 - 32
publisher
Taylor & Francis
external identifiers
  • wos:000277772100002
  • scopus:77952532085
ISSN
1502-2250
DOI
10.1080/15022250903442096
project
Den kommersiella vänskapens pris - sociala förhandlingar om värde i upplevelseekonomin
language
English
LU publication?
yes
id
c95b8e2d-06f6-4b2a-9bd7-b4dcafad8aac (old id 1486035)
date added to LUP
2009-10-06 08:32:43
date last changed
2018-07-08 03:47:21
@article{c95b8e2d-06f6-4b2a-9bd7-b4dcafad8aac,
  abstract     = {With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses, we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner, we illustrate the emergence of intimacy as a commercial value in the hospitality industry. By using Georg Simmel´s notion of distance, we analyse the formation of value as a dynamic social process in a context where a traditional market ethos is both rejected and reformulated. In this value creation analysis we show how a tension between intimacy and distance in the interaction between hosts and guests is managed through negotiated boundary work. This is illustrated through three themes: Situated friendship, The in-between space of the private and the public, and The local host as traveller. We argue that an analysis on situated interactions between producers and consumers highlights a tension and interplay between personal and commercial relations, rather than a dichotomic either/or relationship. This personal/commercial nexus points at an emerging hospitality ethos that opens up for new possibilities to analyse the co-creation of value and innovation in the service economy.},
  author       = {Hultman, Johan and Andersson Cederholm, Erika},
  issn         = {1502-2250},
  keyword      = {value co-creation,hospitality,intimacy,lifestyle entrepreneurship,Simmel},
  language     = {eng},
  number       = {1},
  pages        = {16--32},
  publisher    = {Taylor & Francis},
  series       = {Scandinavian Journal of Hospitality and Tourism},
  title        = {The Value of Intimacy - Negotiating Commercial Friendship in Lifestyle Entrepreneurship},
  url          = {http://dx.doi.org/10.1080/15022250903442096},
  volume       = {10},
  year         = {2010},
}