Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? The case of TikTok

Zhu, Chris ; Hall, C. Michael LU ; Fong, Lawrence Hoc Nang ; She, Silin and Naderi Koupaei, Sara (2024) In Scandinavian Journal of Hospitality and Tourism
Abstract

The emergence of short video (e.g. TikTok) provides a new avenue for destination marketing. However, limited research exists on short ice-snow destination videos, which are significant for Nordic winter tourism marketing. Drawing on a model based on parasocial interaction theory, this study finds that ice-snow celebrity attachment positively predicts Chinese tourists’ parasocial interaction, enjoyment, and hence intention to visit Nordic destinations in winter. Considering that Chinese tourists are an important consumer group for Nordic tourism, the study contributes not only to parasocial interaction theory in the context of short videos and the presentation of ice-snow tourism experiences but also to how to improve ice-snow tourism... (More)

The emergence of short video (e.g. TikTok) provides a new avenue for destination marketing. However, limited research exists on short ice-snow destination videos, which are significant for Nordic winter tourism marketing. Drawing on a model based on parasocial interaction theory, this study finds that ice-snow celebrity attachment positively predicts Chinese tourists’ parasocial interaction, enjoyment, and hence intention to visit Nordic destinations in winter. Considering that Chinese tourists are an important consumer group for Nordic tourism, the study contributes not only to parasocial interaction theory in the context of short videos and the presentation of ice-snow tourism experiences but also to how to improve ice-snow tourism marketing via celebrity strategies.

(Less)
Please use this url to cite or link to this publication:
author
; ; ; and
organization
publishing date
type
Contribution to journal
publication status
in press
subject
keywords
celebrity attachment, ice-snow tourism, Nordic tourism, parasocial interaction theory, short video
in
Scandinavian Journal of Hospitality and Tourism
publisher
Taylor & Francis
external identifiers
  • scopus:85191008805
ISSN
1502-2250
DOI
10.1080/15022250.2024.2343283
language
English
LU publication?
yes
id
14d571a0-211c-4c39-ab2e-f546ab0e4f2f
date added to LUP
2024-05-07 13:55:02
date last changed
2024-05-07 13:56:19
@article{14d571a0-211c-4c39-ab2e-f546ab0e4f2f,
  abstract     = {{<p>The emergence of short video (e.g. TikTok) provides a new avenue for destination marketing. However, limited research exists on short ice-snow destination videos, which are significant for Nordic winter tourism marketing. Drawing on a model based on parasocial interaction theory, this study finds that ice-snow celebrity attachment positively predicts Chinese tourists’ parasocial interaction, enjoyment, and hence intention to visit Nordic destinations in winter. Considering that Chinese tourists are an important consumer group for Nordic tourism, the study contributes not only to parasocial interaction theory in the context of short videos and the presentation of ice-snow tourism experiences but also to how to improve ice-snow tourism marketing via celebrity strategies.</p>}},
  author       = {{Zhu, Chris and Hall, C. Michael and Fong, Lawrence Hoc Nang and She, Silin and Naderi Koupaei, Sara}},
  issn         = {{1502-2250}},
  keywords     = {{celebrity attachment; ice-snow tourism; Nordic tourism; parasocial interaction theory; short video}},
  language     = {{eng}},
  publisher    = {{Taylor & Francis}},
  series       = {{Scandinavian Journal of Hospitality and Tourism}},
  title        = {{How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? The case of TikTok}},
  url          = {{http://dx.doi.org/10.1080/15022250.2024.2343283}},
  doi          = {{10.1080/15022250.2024.2343283}},
  year         = {{2024}},
}