How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? The case of TikTok
(2024) In Scandinavian Journal of Hospitality and Tourism- Abstract
The emergence of short video (e.g. TikTok) provides a new avenue for destination marketing. However, limited research exists on short ice-snow destination videos, which are significant for Nordic winter tourism marketing. Drawing on a model based on parasocial interaction theory, this study finds that ice-snow celebrity attachment positively predicts Chinese tourists’ parasocial interaction, enjoyment, and hence intention to visit Nordic destinations in winter. Considering that Chinese tourists are an important consumer group for Nordic tourism, the study contributes not only to parasocial interaction theory in the context of short videos and the presentation of ice-snow tourism experiences but also to how to improve ice-snow tourism... (More)
The emergence of short video (e.g. TikTok) provides a new avenue for destination marketing. However, limited research exists on short ice-snow destination videos, which are significant for Nordic winter tourism marketing. Drawing on a model based on parasocial interaction theory, this study finds that ice-snow celebrity attachment positively predicts Chinese tourists’ parasocial interaction, enjoyment, and hence intention to visit Nordic destinations in winter. Considering that Chinese tourists are an important consumer group for Nordic tourism, the study contributes not only to parasocial interaction theory in the context of short videos and the presentation of ice-snow tourism experiences but also to how to improve ice-snow tourism marketing via celebrity strategies.
(Less)
- author
- Zhu, Chris ; Hall, C. Michael LU ; Fong, Lawrence Hoc Nang ; She, Silin and Naderi Koupaei, Sara
- organization
- publishing date
- 2024
- type
- Contribution to journal
- publication status
- in press
- subject
- keywords
- celebrity attachment, ice-snow tourism, Nordic tourism, parasocial interaction theory, short video
- in
- Scandinavian Journal of Hospitality and Tourism
- publisher
- Taylor & Francis
- external identifiers
-
- scopus:85191008805
- ISSN
- 1502-2250
- DOI
- 10.1080/15022250.2024.2343283
- language
- English
- LU publication?
- yes
- id
- 14d571a0-211c-4c39-ab2e-f546ab0e4f2f
- date added to LUP
- 2024-05-07 13:55:02
- date last changed
- 2024-05-07 13:56:19
@article{14d571a0-211c-4c39-ab2e-f546ab0e4f2f, abstract = {{<p>The emergence of short video (e.g. TikTok) provides a new avenue for destination marketing. However, limited research exists on short ice-snow destination videos, which are significant for Nordic winter tourism marketing. Drawing on a model based on parasocial interaction theory, this study finds that ice-snow celebrity attachment positively predicts Chinese tourists’ parasocial interaction, enjoyment, and hence intention to visit Nordic destinations in winter. Considering that Chinese tourists are an important consumer group for Nordic tourism, the study contributes not only to parasocial interaction theory in the context of short videos and the presentation of ice-snow tourism experiences but also to how to improve ice-snow tourism marketing via celebrity strategies.</p>}}, author = {{Zhu, Chris and Hall, C. Michael and Fong, Lawrence Hoc Nang and She, Silin and Naderi Koupaei, Sara}}, issn = {{1502-2250}}, keywords = {{celebrity attachment; ice-snow tourism; Nordic tourism; parasocial interaction theory; short video}}, language = {{eng}}, publisher = {{Taylor & Francis}}, series = {{Scandinavian Journal of Hospitality and Tourism}}, title = {{How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? The case of TikTok}}, url = {{http://dx.doi.org/10.1080/15022250.2024.2343283}}, doi = {{10.1080/15022250.2024.2343283}}, year = {{2024}}, }