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Implicit stereotype content: Mixed stereotypes can be measured with the Implicit Association Test

Carlsson, Rickard LU and Björklund, Fredrik LU (2010) In Social Psychology 41(4). p.213-222
Abstract
The stereotype content model (SCM) postulates that stereotype content can be mixed in terms of diverging evaluations on the

warmth and competence dimensions. The present study is the first to demonstrate this with implicit measures. Two Implicit Associations

Tests (IATs) were developed, one capturing the warmth dimension and the other the competence dimension. Both IATs compared preschool

teachers (stereotypically warm and incompetent) with lawyers (stereotypically cold and competent). As predicted, two samples

of students from various areas of study showed the mixed implicit stereotypes, while a group of preschool-teacher students showed a

univalent positive implicit stereotype of their own... (More)
The stereotype content model (SCM) postulates that stereotype content can be mixed in terms of diverging evaluations on the

warmth and competence dimensions. The present study is the first to demonstrate this with implicit measures. Two Implicit Associations

Tests (IATs) were developed, one capturing the warmth dimension and the other the competence dimension. Both IATs compared preschool

teachers (stereotypically warm and incompetent) with lawyers (stereotypically cold and competent). As predicted, two samples

of students from various areas of study showed the mixed implicit stereotypes, while a group of preschool-teacher students showed a

univalent positive implicit stereotype of their own group, suggesting in-group favoritism. The results support the SCM. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
stereotype content model, implicit stereotypes, Implicit Association Test
in
Social Psychology
volume
41
issue
4
pages
213 - 222
publisher
Hogrefe & Huber Publishers
external identifiers
  • wos:000284064400001
  • scopus:79955052231
ISSN
2151-2590
DOI
10.1027/1864-9335/a000029
language
English
LU publication?
yes
id
68de5fa1-2873-4974-80a0-82b16957e174 (old id 1691020)
date added to LUP
2010-10-18 14:44:58
date last changed
2018-05-29 11:26:30
@article{68de5fa1-2873-4974-80a0-82b16957e174,
  abstract     = {The stereotype content model (SCM) postulates that stereotype content can be mixed in terms of diverging evaluations on the<br/><br>
warmth and competence dimensions. The present study is the first to demonstrate this with implicit measures. Two Implicit Associations<br/><br>
Tests (IATs) were developed, one capturing the warmth dimension and the other the competence dimension. Both IATs compared preschool<br/><br>
teachers (stereotypically warm and incompetent) with lawyers (stereotypically cold and competent). As predicted, two samples<br/><br>
of students from various areas of study showed the mixed implicit stereotypes, while a group of preschool-teacher students showed a<br/><br>
univalent positive implicit stereotype of their own group, suggesting in-group favoritism. The results support the SCM.},
  author       = {Carlsson, Rickard and Björklund, Fredrik},
  issn         = {2151-2590},
  keyword      = {stereotype content model,implicit stereotypes,Implicit Association Test},
  language     = {eng},
  number       = {4},
  pages        = {213--222},
  publisher    = {Hogrefe & Huber Publishers},
  series       = {Social Psychology},
  title        = {Implicit stereotype content: Mixed stereotypes can be measured with the Implicit Association Test},
  url          = {http://dx.doi.org/10.1027/1864-9335/a000029},
  volume       = {41},
  year         = {2010},
}