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Interior aesthetics: an experience-focused approach for the design of brand-specific automotive identity

Warell, Anders LU and Young, Kenneth (2011) In International Journal of Vehicle Design 55(2-4). p.278-303
Abstract
In this research, two objectives were pursued. Firstly, to develop an experience-focused approach to design, based on a framework for perceptual product experience, and, secondly, to test and verify the proposed methodology through an interior design study of the Hulme.F1 supercar. In the process, experience design criteria were developed, which served creative and evaluative purposes. The final design proposal was assessed by an external lead user group through a subjective qualitative-quantitative survey study. The evaluation suggested that targeted design intentions were successfully met with respect to visual product brand identity as well as visual-aesthetic coherence between interior and exterior design.
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
aesthetics, automotive design, brand, core values, design method, design process, evaluation, interior design, perceptual product, experience, validation, visual product identity
in
International Journal of Vehicle Design
volume
55
issue
2-4
pages
278 - 303
publisher
Inderscience
external identifiers
  • wos:000293537800010
  • scopus:79958245959
ISSN
1741-5314
DOI
10.1504/IJVD.2011.040587
language
English
LU publication?
yes
id
e65cae44-f466-43d7-af44-93598c91a6bf (old id 2065459)
date added to LUP
2011-08-29 16:36:08
date last changed
2017-01-01 04:08:40
@article{e65cae44-f466-43d7-af44-93598c91a6bf,
  abstract     = {In this research, two objectives were pursued. Firstly, to develop an experience-focused approach to design, based on a framework for perceptual product experience, and, secondly, to test and verify the proposed methodology through an interior design study of the Hulme.F1 supercar. In the process, experience design criteria were developed, which served creative and evaluative purposes. The final design proposal was assessed by an external lead user group through a subjective qualitative-quantitative survey study. The evaluation suggested that targeted design intentions were successfully met with respect to visual product brand identity as well as visual-aesthetic coherence between interior and exterior design.},
  author       = {Warell, Anders and Young, Kenneth},
  issn         = {1741-5314},
  keyword      = {aesthetics,automotive design,brand,core values,design method,design process,evaluation,interior design,perceptual product,experience,validation,visual product identity},
  language     = {eng},
  number       = {2-4},
  pages        = {278--303},
  publisher    = {Inderscience},
  series       = {International Journal of Vehicle Design},
  title        = {Interior aesthetics: an experience-focused approach for the design of brand-specific automotive identity},
  url          = {http://dx.doi.org/10.1504/IJVD.2011.040587},
  volume       = {55},
  year         = {2011},
}