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Retail and fashion - A happy marriage? The making of a fashion industry research design

Fredriksson, Cecilia LU (2011) In Culture Unbound. Journal of Current Cultural Research 3(5). p.43-54
Abstract
Fashion and retail ought to be a happy marriage. Yet several entrepreneurs in the field of fashion speak of a climate that is difficult to penetrate because of economic and cultural factors. For example, the chain store concept is an expression of the specific and current fashion situation in Sweden: democratic fashion that is cheap and accessible. At the same time, customers now demand personal, unique and ethical fashions. However, there are few possibilities in this climate for low cost development in progressive Swedish design. This article addresses the questions of how special trade conditions are reflected in the relationship between fashion and retail, and how different interests and values are expressed in the culture of Swedish... (More)
Fashion and retail ought to be a happy marriage. Yet several entrepreneurs in the field of fashion speak of a climate that is difficult to penetrate because of economic and cultural factors. For example, the chain store concept is an expression of the specific and current fashion situation in Sweden: democratic fashion that is cheap and accessible. At the same time, customers now demand personal, unique and ethical fashions. However, there are few possibilities in this climate for low cost development in progressive Swedish design. This article addresses the questions of how special trade conditions are reflected in the relationship between fashion and retail, and how different interests and values are expressed in the culture of Swedish fashion. To gain a deeper understanding of diverse working conditions and strategies, this article analyzes the culture of the Swedish fashion business as a narrative of different social and cultural processes. A conclusion drawn is that a cultural perspective on the oppositions between different practices and logics in the fashion business may contribute to mapping and managing these oppositions. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Fashion, retail, design, consumption, cultural economy, narrative, theme analysis
in
Culture Unbound. Journal of Current Cultural Research
volume
3
issue
5
pages
43 - 54
publisher
Linköping University Electronic Press
ISSN
2000-1525
DOI
10.3384/cu.2000.1525.11343
language
English
LU publication?
yes
id
1857cb9a-e64e-48b5-ae1b-b09391fe3024 (old id 2342952)
date added to LUP
2012-02-22 15:21:54
date last changed
2016-04-16 07:06:44
@article{1857cb9a-e64e-48b5-ae1b-b09391fe3024,
  abstract     = {Fashion and retail ought to be a happy marriage. Yet several entrepreneurs in the field of fashion speak of a climate that is difficult to penetrate because of economic and cultural factors. For example, the chain store concept is an expression of the specific and current fashion situation in Sweden: democratic fashion that is cheap and accessible. At the same time, customers now demand personal, unique and ethical fashions. However, there are few possibilities in this climate for low cost development in progressive Swedish design. This article addresses the questions of how special trade conditions are reflected in the relationship between fashion and retail, and how different interests and values are expressed in the culture of Swedish fashion. To gain a deeper understanding of diverse working conditions and strategies, this article analyzes the culture of the Swedish fashion business as a narrative of different social and cultural processes. A conclusion drawn is that a cultural perspective on the oppositions between different practices and logics in the fashion business may contribute to mapping and managing these oppositions.},
  author       = {Fredriksson, Cecilia},
  issn         = {2000-1525},
  keyword      = {Fashion,retail,design,consumption,cultural economy,narrative,theme analysis},
  language     = {eng},
  number       = {5},
  pages        = {43--54},
  publisher    = {Linköping University Electronic Press},
  series       = {Culture Unbound. Journal of Current Cultural Research},
  title        = {Retail and fashion - A happy marriage? The making of a fashion industry research design},
  url          = {http://dx.doi.org/10.3384/cu.2000.1525.11343},
  volume       = {3},
  year         = {2011},
}