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Communicating Alcohol Narratives: Creating a Healthier Relationship with Alcohol

Anderson, Peter ; Bitarello do Amaral-Sabadini, Michaela ; Baumberg, Ben ; Jarl, Johan LU orcid and Stuckler, David (2011) In Journal of Health Communication 16. p.27-36
Abstract
Alcohol, like mental health, is a neglected topic in public health discussions. However, it should be defined as a priority public health area because the evidence available to support this is very persuasive. Although only half the world's population drinks alcohol, it is the world's third leading cause of ill health and premature death, after low birth weight and unsafe sex, and the world's greatest cause of ill health and premature death among individuals between 25 and 59 years of age. This article aims to outline current global experiences with alcohol policies and suggests how to communicate better evidence-based policy responses to alcohol-related harm using narratives. The text summarizes 6 actions to provide incentives that would... (More)
Alcohol, like mental health, is a neglected topic in public health discussions. However, it should be defined as a priority public health area because the evidence available to support this is very persuasive. Although only half the world's population drinks alcohol, it is the world's third leading cause of ill health and premature death, after low birth weight and unsafe sex, and the world's greatest cause of ill health and premature death among individuals between 25 and 59 years of age. This article aims to outline current global experiences with alcohol policies and suggests how to communicate better evidence-based policy responses to alcohol-related harm using narratives. The text summarizes 6 actions to provide incentives that would favor a healthier relationship with alcohol in contemporary society. Actions include price and availability changes, marketing regulations, changes in the format of drinking places and on the product itself, and actions designed to nudge people at the time of their purchasing decisions. Communicating alcohol narratives to policymakers more successfully will likely require a discourse emphasizing the reduction of heavy drinking occasions and the protection of others from someone else's problematic drinking. (Less)
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author
; ; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Journal of Health Communication
volume
16
pages
27 - 36
publisher
Taylor & Francis
external identifiers
  • wos:000299950800005
  • scopus:80052868432
  • pmid:21916711
ISSN
1081-0730
DOI
10.1080/10810730.2011.596609
language
English
LU publication?
yes
id
07ded61c-ae3f-493b-b2c4-efd839beaaa2 (old id 2494242)
date added to LUP
2016-04-01 14:11:42
date last changed
2020-12-08 03:52:57
@article{07ded61c-ae3f-493b-b2c4-efd839beaaa2,
  abstract     = {Alcohol, like mental health, is a neglected topic in public health discussions. However, it should be defined as a priority public health area because the evidence available to support this is very persuasive. Although only half the world's population drinks alcohol, it is the world's third leading cause of ill health and premature death, after low birth weight and unsafe sex, and the world's greatest cause of ill health and premature death among individuals between 25 and 59 years of age. This article aims to outline current global experiences with alcohol policies and suggests how to communicate better evidence-based policy responses to alcohol-related harm using narratives. The text summarizes 6 actions to provide incentives that would favor a healthier relationship with alcohol in contemporary society. Actions include price and availability changes, marketing regulations, changes in the format of drinking places and on the product itself, and actions designed to nudge people at the time of their purchasing decisions. Communicating alcohol narratives to policymakers more successfully will likely require a discourse emphasizing the reduction of heavy drinking occasions and the protection of others from someone else's problematic drinking.},
  author       = {Anderson, Peter and Bitarello do Amaral-Sabadini, Michaela and Baumberg, Ben and Jarl, Johan and Stuckler, David},
  issn         = {1081-0730},
  language     = {eng},
  pages        = {27--36},
  publisher    = {Taylor & Francis},
  series       = {Journal of Health Communication},
  title        = {Communicating Alcohol Narratives: Creating a Healthier Relationship with Alcohol},
  url          = {http://dx.doi.org/10.1080/10810730.2011.596609},
  doi          = {10.1080/10810730.2011.596609},
  volume       = {16},
  year         = {2011},
}