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Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework

Saha, Victor ; Mani, Venkatesh ; Goyal, Praveen and Hollebeek, Linda LU (2022) p.80-89
Please use this url to cite or link to this publication:
author
; ; and
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications - Theory, Practice and Ethical Implications
editor
Markovic, Stefan ; Gyrd-Jones, Richard ; von Wallpach, Sylvia and Lindgreen, Adam
pages
80 - 89
publisher
Edward Elgar Publishing
external identifiers
  • scopus:85198605658
ISBN
9781839105425
9781839105418
DOI
10.4337/9781839105425
language
English
LU publication?
no
id
263c7097-fa32-4f8b-9771-f8f225da2f91
date added to LUP
2023-02-24 12:36:48
date last changed
2024-08-08 04:01:11
@inbook{263c7097-fa32-4f8b-9771-f8f225da2f91,
  author       = {{Saha, Victor and Mani, Venkatesh and Goyal, Praveen and Hollebeek, Linda}},
  booktitle    = {{Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications}},
  editor       = {{Markovic, Stefan and Gyrd-Jones, Richard and von Wallpach, Sylvia and Lindgreen, Adam}},
  isbn         = {{9781839105425}},
  language     = {{eng}},
  month        = {{03}},
  pages        = {{80--89}},
  publisher    = {{Edward Elgar Publishing}},
  title        = {{Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework}},
  url          = {{http://dx.doi.org/10.4337/9781839105425}},
  doi          = {{10.4337/9781839105425}},
  year         = {{2022}},
}