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Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour : The role of eco-travel cravings

Chang, Jennifer Yee Shan ; Lim, Xin Jean ; Luo, Xi ; Cheah, Jun Hwa ; Morrison, Alastair M. and Hall, C. Michael LU (2024) In International Journal of Tourism Research 26(4).
Abstract

Generation Z (Gen Z) is believed to be more socially and environmentally committed. While environmentally responsible behaviour is crucial to the success of sustainable tourism, little is known about Gen Z's specific environmental behaviours in tourism settings. In this research, the roles of Gen Z's consumption emotions and environmentally friendly behaviour were explored based on cognitive appraisal and elaborated intrusion theories. The moderation impact of eco-travel cravings was also examined. With 336 valid responses collected from Gen Z tourists, it was found that destination social responsibility significantly impacted consumption emotions, but only positive emotions had direct effects on environmentally responsible behaviour... (More)

Generation Z (Gen Z) is believed to be more socially and environmentally committed. While environmentally responsible behaviour is crucial to the success of sustainable tourism, little is known about Gen Z's specific environmental behaviours in tourism settings. In this research, the roles of Gen Z's consumption emotions and environmentally friendly behaviour were explored based on cognitive appraisal and elaborated intrusion theories. The moderation impact of eco-travel cravings was also examined. With 336 valid responses collected from Gen Z tourists, it was found that destination social responsibility significantly impacted consumption emotions, but only positive emotions had direct effects on environmentally responsible behaviour and environmentally friendly tourism behaviour. The associations of emotions with environmentally responsible behaviour were also moderated by eco-travel cravings. The results offer theoretical and managerial implications for understanding Gen Z tourists that can help to accomplish sustainable tourism.

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author
; ; ; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
consumption emotions, eco-travel craving, environmentally friendly tourism behaviours, environmentally responsible behaviour, Gen Z
in
International Journal of Tourism Research
volume
26
issue
4
article number
e2695
publisher
John Wiley & Sons Inc.
external identifiers
  • scopus:85199898933
ISSN
1099-2340
DOI
10.1002/jtr.2695
language
English
LU publication?
yes
id
2c7254cd-9925-4345-a132-5f2e989f5da5
date added to LUP
2024-10-02 15:02:39
date last changed
2025-04-04 14:18:52
@article{2c7254cd-9925-4345-a132-5f2e989f5da5,
  abstract     = {{<p>Generation Z (Gen Z) is believed to be more socially and environmentally committed. While environmentally responsible behaviour is crucial to the success of sustainable tourism, little is known about Gen Z's specific environmental behaviours in tourism settings. In this research, the roles of Gen Z's consumption emotions and environmentally friendly behaviour were explored based on cognitive appraisal and elaborated intrusion theories. The moderation impact of eco-travel cravings was also examined. With 336 valid responses collected from Gen Z tourists, it was found that destination social responsibility significantly impacted consumption emotions, but only positive emotions had direct effects on environmentally responsible behaviour and environmentally friendly tourism behaviour. The associations of emotions with environmentally responsible behaviour were also moderated by eco-travel cravings. The results offer theoretical and managerial implications for understanding Gen Z tourists that can help to accomplish sustainable tourism.</p>}},
  author       = {{Chang, Jennifer Yee Shan and Lim, Xin Jean and Luo, Xi and Cheah, Jun Hwa and Morrison, Alastair M. and Hall, C. Michael}},
  issn         = {{1099-2340}},
  keywords     = {{consumption emotions; eco-travel craving; environmentally friendly tourism behaviours; environmentally responsible behaviour; Gen Z}},
  language     = {{eng}},
  number       = {{4}},
  publisher    = {{John Wiley & Sons Inc.}},
  series       = {{International Journal of Tourism Research}},
  title        = {{Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour : The role of eco-travel cravings}},
  url          = {{http://dx.doi.org/10.1002/jtr.2695}},
  doi          = {{10.1002/jtr.2695}},
  volume       = {{26}},
  year         = {{2024}},
}