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Effects of Value-Belief-Norm Theory, ESG, and AI on Space Tourist Behavior for Sustainability With Three Types of Space Tourism

Kim, Myung Ja ; Hall, C. Michael LU ; Kwon, Ohbyung and Sohn, Kwonsang (2023) In Journal of Travel Research
Abstract

Since reusable launch vehicles have revolutionized access to space, space tourism has received enormous policy and research attention. However, such growth is occurring within a wider context of concerns over climate change, emissions, and space debris. Although the space industries have enormous environmental impacts, few studies have been undertaken on the sustainability of space tourism. Therefore, we aim to create and assess an extended value-beliefs-norms theory with environmental, social, and governance (ESG) factors, trust in artificial intelligence (AI), and the benefits of AI, in comparing three types of space tourism (Earth, suborbital, and orbital). To achieve the goals, multi-method analyses of 1,000 respondents were... (More)

Since reusable launch vehicles have revolutionized access to space, space tourism has received enormous policy and research attention. However, such growth is occurring within a wider context of concerns over climate change, emissions, and space debris. Although the space industries have enormous environmental impacts, few studies have been undertaken on the sustainability of space tourism. Therefore, we aim to create and assess an extended value-beliefs-norms theory with environmental, social, and governance (ESG) factors, trust in artificial intelligence (AI), and the benefits of AI, in comparing three types of space tourism (Earth, suborbital, and orbital). To achieve the goals, multi-method analyses of 1,000 respondents were applied, including partial least squares-structural equation modeling, multi-group analysis, fuzzy-set Qualitative Comparative Analysis, and deep learning. Results revealed that the extended value-belief-norm model well explains space tourist behavior, ESG also has significant roles on the research model, and the three types have unique characteristics.

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author
; ; and
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
and governance, artificial intelligence, deep learning, environmental, fsQCA, social, South Korea, space tourism
in
Journal of Travel Research
publisher
SAGE Publications
external identifiers
  • scopus:85170563848
ISSN
0047-2875
DOI
10.1177/00472875231191514
language
English
LU publication?
yes
id
2d27e891-9e23-454d-9ce4-f09ca53b44ba
date added to LUP
2023-12-28 09:18:35
date last changed
2023-12-28 09:19:51
@article{2d27e891-9e23-454d-9ce4-f09ca53b44ba,
  abstract     = {{<p>Since reusable launch vehicles have revolutionized access to space, space tourism has received enormous policy and research attention. However, such growth is occurring within a wider context of concerns over climate change, emissions, and space debris. Although the space industries have enormous environmental impacts, few studies have been undertaken on the sustainability of space tourism. Therefore, we aim to create and assess an extended value-beliefs-norms theory with environmental, social, and governance (ESG) factors, trust in artificial intelligence (AI), and the benefits of AI, in comparing three types of space tourism (Earth, suborbital, and orbital). To achieve the goals, multi-method analyses of 1,000 respondents were applied, including partial least squares-structural equation modeling, multi-group analysis, fuzzy-set Qualitative Comparative Analysis, and deep learning. Results revealed that the extended value-belief-norm model well explains space tourist behavior, ESG also has significant roles on the research model, and the three types have unique characteristics.</p>}},
  author       = {{Kim, Myung Ja and Hall, C. Michael and Kwon, Ohbyung and Sohn, Kwonsang}},
  issn         = {{0047-2875}},
  keywords     = {{and governance; artificial intelligence; deep learning; environmental; fsQCA; social; South Korea; space tourism}},
  language     = {{eng}},
  publisher    = {{SAGE Publications}},
  series       = {{Journal of Travel Research}},
  title        = {{Effects of Value-Belief-Norm Theory, ESG, and AI on Space Tourist Behavior for Sustainability With Three Types of Space Tourism}},
  url          = {{http://dx.doi.org/10.1177/00472875231191514}},
  doi          = {{10.1177/00472875231191514}},
  year         = {{2023}},
}