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Recording Consumer Practices : A Practical Application in Helsingborg

Aslan, Devrim Umut LU (2014) 3rd Nordic Conference on Consumer Research, 2014
Abstract
Practice theory roughly argues that the material world and the cultural world continuously interact and co-constitute one another. However, existing research methods on consumer behaviors tend to separatethese two dimensions and show a preference toward concentrating on only one of them. Video ethnography as a medium has the potential to capture these two worlds—to combine the symbolic and material, the practical and the discursive, the doings and the sayings. In particular, recording a shopping tour of a consumer as a “walk and talk” session has the ability to capture complex data: the material environment, the context, goods, bodily expressions and words. Two challenges ... (More)
Practice theory roughly argues that the material world and the cultural world continuously interact and co-constitute one another. However, existing research methods on consumer behaviors tend to separatethese two dimensions and show a preference toward concentrating on only one of them. Video ethnography as a medium has the potential to capture these two worlds—to combine the symbolic and material, the practical and the discursive, the doings and the sayings. In particular, recording a shopping tour of a consumer as a “walk and talk” session has the ability to capture complex data: the material environment, the context, goods, bodily expressions and words. Two challenges with this method, ethical concernsand technical concerns with camera will be discussed. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
keywords
Video ethnography, retail, shopping, retail geography
pages
11 pages
conference name
3rd Nordic Conference on Consumer Research, 2014
language
English
LU publication?
yes
id
2d5567fb-b645-4e9f-a8ef-fbbe361bce4e
alternative location
https://www.researchgate.net/publication/268522344_Recording_Consumer_Practices
date added to LUP
2017-11-09 20:53:55
date last changed
2017-11-13 09:30:09
@misc{2d5567fb-b645-4e9f-a8ef-fbbe361bce4e,
  abstract     = {Practice  theory  roughly  argues  that  the  material  world  and  the  cultural  world  continuously interact  and  co-constitute  one  another.  However,  existing  research  methods  on  consumer behaviors tend to separatethese two dimensions and show a preference toward concentrating on only  one  of  them.  Video  ethnography  as  a  medium  has  the  potential  to  capture  these  two worlds—to  combine  the  symbolic  and  material,  the  practical  and  the  discursive,  the  doings  and the sayings. In particular, recording a shopping tour of a consumer as a “walk and talk” session has  the  ability  to  capture  complex  data:  the  material  environment,  the  context,  goods,  bodily expressions  and  words.  Two  challenges  with  this  method,  ethical  concernsand  technical concerns with camera will be discussed. },
  author       = {Aslan, Devrim Umut},
  keyword      = {Video ethnography,retail,shopping,retail geography},
  language     = {eng},
  pages        = {11},
  title        = {Recording Consumer Practices : A Practical Application in Helsingborg},
  year         = {2014},
}