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Smart Tourism Technologies, Revisit Intention, and Word-of-Mouth in Emerging and Smart Rural Destinations

Torabi, Zabih Allah ; Pourtaheri, Mehdi ; Hall, Colin Michael LU ; Sharifi, Ayyoob and Javidi, Fazlollah (2023) In Sustainability (Switzerland) 15(14).
Abstract

This study examines the influence of the various attributes of smart tourism technologies (STTs) on tourists’ intentions to revisit locations and engage in word-of-mouth (WOM) activities regarding emerging and smart rural tourist destinations in Iran. A sample of 590 tourists who visited these destinations following the COVID-19 pandemic participated in the study. The findings reveal that three attributes of STTs, namely, informativeness, accessibility, and interactivity, positively contribute to tourists’ memorable experiences (ME). Furthermore, ME, satisfaction, and the willingness to engage in WOM recommendations are identified as predictors of tourists’ intention to revisit rural destinations. The study also reveals that user... (More)

This study examines the influence of the various attributes of smart tourism technologies (STTs) on tourists’ intentions to revisit locations and engage in word-of-mouth (WOM) activities regarding emerging and smart rural tourist destinations in Iran. A sample of 590 tourists who visited these destinations following the COVID-19 pandemic participated in the study. The findings reveal that three attributes of STTs, namely, informativeness, accessibility, and interactivity, positively contribute to tourists’ memorable experiences (ME). Furthermore, ME, satisfaction, and the willingness to engage in WOM recommendations are identified as predictors of tourists’ intention to revisit rural destinations. The study also reveals that user competence serves as a mediator between the attributes of STTs (informativeness, accessibility, and interactivity) and the tourists’ ME. Specifically, tourists with greater skills and knowledge of using STTs tend to have more memorable experiences in these emerging and smart rural destinations. The study discusses both the theoretical and practical implications of these findings.

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author
; ; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
memorable experiences, revisit intention, smart rural destinations, smart tourism technologies, user competence, word-of-mouth
in
Sustainability (Switzerland)
volume
15
issue
14
article number
10911
publisher
MDPI AG
external identifiers
  • scopus:85166565606
ISSN
2071-1050
DOI
10.3390/su151410911
language
English
LU publication?
yes
id
2edac5ef-c164-44f0-95a9-49d7699a6980
date added to LUP
2023-11-02 14:56:57
date last changed
2023-11-02 14:56:57
@article{2edac5ef-c164-44f0-95a9-49d7699a6980,
  abstract     = {{<p>This study examines the influence of the various attributes of smart tourism technologies (STTs) on tourists’ intentions to revisit locations and engage in word-of-mouth (WOM) activities regarding emerging and smart rural tourist destinations in Iran. A sample of 590 tourists who visited these destinations following the COVID-19 pandemic participated in the study. The findings reveal that three attributes of STTs, namely, informativeness, accessibility, and interactivity, positively contribute to tourists’ memorable experiences (ME). Furthermore, ME, satisfaction, and the willingness to engage in WOM recommendations are identified as predictors of tourists’ intention to revisit rural destinations. The study also reveals that user competence serves as a mediator between the attributes of STTs (informativeness, accessibility, and interactivity) and the tourists’ ME. Specifically, tourists with greater skills and knowledge of using STTs tend to have more memorable experiences in these emerging and smart rural destinations. The study discusses both the theoretical and practical implications of these findings.</p>}},
  author       = {{Torabi, Zabih Allah and Pourtaheri, Mehdi and Hall, Colin Michael and Sharifi, Ayyoob and Javidi, Fazlollah}},
  issn         = {{2071-1050}},
  keywords     = {{memorable experiences; revisit intention; smart rural destinations; smart tourism technologies; user competence; word-of-mouth}},
  language     = {{eng}},
  number       = {{14}},
  publisher    = {{MDPI AG}},
  series       = {{Sustainability (Switzerland)}},
  title        = {{Smart Tourism Technologies, Revisit Intention, and Word-of-Mouth in Emerging and Smart Rural Destinations}},
  url          = {{http://dx.doi.org/10.3390/su151410911}},
  doi          = {{10.3390/su151410911}},
  volume       = {{15}},
  year         = {{2023}},
}