The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising
(2012) In Visual Communication 11(3). p.329-345
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3051558
- author
- Gidlöf, Kerstin LU ; Holmberg, Nils LU and Sandberg, Helena LU
- organization
- publishing date
- 2012
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- advertising, exposure, eye-tracking, internet, retrospective interviews, teenager
- in
- Visual Communication
- volume
- 11
- issue
- 3
- pages
- 329 - 345
- publisher
- SAGE Publications
- external identifiers
-
- wos:000306911700005
- scopus:84864443523
- ISSN
- 1470-3572
- DOI
- 10.1177/1470357212446412
- language
- English
- LU publication?
- yes
- id
- 68f8911c-3964-4dbb-9ad9-16c884a2ff83 (old id 3051558)
- date added to LUP
- 2016-04-01 13:35:57
- date last changed
- 2022-04-21 22:31:30
@article{68f8911c-3964-4dbb-9ad9-16c884a2ff83, author = {{Gidlöf, Kerstin and Holmberg, Nils and Sandberg, Helena}}, issn = {{1470-3572}}, keywords = {{advertising; exposure; eye-tracking; internet; retrospective interviews; teenager}}, language = {{eng}}, number = {{3}}, pages = {{329--345}}, publisher = {{SAGE Publications}}, series = {{Visual Communication}}, title = {{The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising}}, url = {{http://dx.doi.org/10.1177/1470357212446412}}, doi = {{10.1177/1470357212446412}}, volume = {{11}}, year = {{2012}}, }