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The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising

Gidlöf, Kerstin LU ; Holmberg, Nils LU and Sandberg, Helena LU (2012) In Visual Communication 11(3). p.329-345
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
advertising, exposure, eye-tracking, internet, retrospective interviews, teenager
in
Visual Communication
volume
11
issue
3
pages
329 - 345
publisher
SAGE Publications Inc.
external identifiers
  • wos:000306911700005
  • scopus:84864443523
ISSN
1470-3572
DOI
10.1177/1470357212446412
language
English
LU publication?
yes
id
68f8911c-3964-4dbb-9ad9-16c884a2ff83 (old id 3051558)
date added to LUP
2012-09-12 10:42:25
date last changed
2017-07-30 04:05:06
@article{68f8911c-3964-4dbb-9ad9-16c884a2ff83,
  author       = {Gidlöf, Kerstin and Holmberg, Nils and Sandberg, Helena},
  issn         = {1470-3572},
  keyword      = {advertising,exposure,eye-tracking,internet,retrospective interviews,teenager},
  language     = {eng},
  number       = {3},
  pages        = {329--345},
  publisher    = {SAGE Publications Inc.},
  series       = {Visual Communication},
  title        = {The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising},
  url          = {http://dx.doi.org/10.1177/1470357212446412},
  volume       = {11},
  year         = {2012},
}