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The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising

Gidlöf, Kerstin LU ; Holmberg, Nils LU orcid and Sandberg, Helena LU (2012) In Visual Communication 11(3). p.329-345
Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
advertising, exposure, eye-tracking, internet, retrospective interviews, teenager
in
Visual Communication
volume
11
issue
3
pages
329 - 345
publisher
SAGE Publications
external identifiers
  • wos:000306911700005
  • scopus:84864443523
ISSN
1470-3572
DOI
10.1177/1470357212446412
language
English
LU publication?
yes
id
68f8911c-3964-4dbb-9ad9-16c884a2ff83 (old id 3051558)
date added to LUP
2016-04-01 13:35:57
date last changed
2022-04-21 22:31:30
@article{68f8911c-3964-4dbb-9ad9-16c884a2ff83,
  author       = {{Gidlöf, Kerstin and Holmberg, Nils and Sandberg, Helena}},
  issn         = {{1470-3572}},
  keywords     = {{advertising; exposure; eye-tracking; internet; retrospective interviews; teenager}},
  language     = {{eng}},
  number       = {{3}},
  pages        = {{329--345}},
  publisher    = {{SAGE Publications}},
  series       = {{Visual Communication}},
  title        = {{The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising}},
  url          = {{http://dx.doi.org/10.1177/1470357212446412}},
  doi          = {{10.1177/1470357212446412}},
  volume       = {{11}},
  year         = {{2012}},
}