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We drink with our eyes first: The web of sensory perceptions, aesthetic experiences and mixed imagery in wine reviews

Paradis, Carita LU and Hommerberg, Charlotte (2016) In Mixing metaphor p.179-202
Abstract
This chapter analyzes the language resources that writers have at their disposal to describe their experience of the web of sensory perceptions that are evoked in the wine tasting practice. The task of the writer is to provide a mental understanding of the sensations as well as a prehension of the experiences. We show that this involves the weaving together of the senses, starting with the sight of the wine followed by a description that is iconic with the wine tasting procedure. The descriptors are systematically used cross-modally both through ontological cross-overs and through longer stretches of mixed imagery. We also show how the socio-cultural context of wine consumption correlates with the types of imagery used in wine descriptions.
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author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
metaphor, simile, smell, taste, sight, texture
in
Mixing metaphor
editor
Gibbs, Raymond W. and
pages
179 - 202
publisher
John Benjamins Publishing Company
ISBN
9789027202109
DOI
10.1075/milcc.6.09par
language
English
LU publication?
yes
id
90c97459-9a4d-4c8f-824a-250127f49f3c (old id 3195237)
date added to LUP
2012-11-23 13:15:17
date last changed
2017-03-16 13:56:05
@inbook{90c97459-9a4d-4c8f-824a-250127f49f3c,
  abstract     = {This chapter analyzes the language resources that writers have at their disposal to describe their experience of the web of sensory perceptions that are evoked in the wine tasting practice. The task of the writer is to provide a mental understanding of the sensations as well as a prehension of the experiences. We show that this involves the weaving together of the senses, starting with the sight of the wine followed by a description that is iconic with the wine tasting procedure. The descriptors are systematically used cross-modally both through ontological cross-overs and through longer stretches of mixed imagery. We also show how the socio-cultural context of wine consumption correlates with the types of imagery used in wine descriptions.},
  author       = {Paradis, Carita and Hommerberg, Charlotte},
  editor       = {Gibbs, Raymond W.},
  isbn         = {9789027202109},
  keyword      = {metaphor,simile,smell,taste,sight,texture},
  language     = {eng},
  pages        = {179--202},
  publisher    = {John Benjamins Publishing Company},
  series       = {Mixing metaphor},
  title        = {We drink with our eyes first: The web of sensory perceptions, aesthetic experiences and mixed imagery in wine reviews},
  url          = {http://dx.doi.org/10.1075/milcc.6.09par},
  year         = {2016},
}