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The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking

Anselmsson, Johan LU ; Johansson, Ulf LU and Bondesson, Niklas LU (2008) In Journal of Brand Management 16(1/2). p.63-79
Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Journal of Brand Management
volume
16
issue
1/2
pages
63 - 79
publisher
Palgrave Macmillan
ISSN
1479-1803
DOI
10.1057/bm.2008.21.
language
English
LU publication?
yes
id
c64c43df-2fcd-43f6-864b-aa9745033750 (old id 3450765)
alternative location
http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?vid=3&sid=52a27bf5-e0b6-4f94-b27b-cc5116e7efc0%40sessionmgr13&hid=22
date added to LUP
2016-04-01 12:18:35
date last changed
2021-09-27 04:14:38
@article{c64c43df-2fcd-43f6-864b-aa9745033750,
  author       = {{Anselmsson, Johan and Johansson, Ulf and Bondesson, Niklas}},
  issn         = {{1479-1803}},
  language     = {{eng}},
  number       = {{1/2}},
  pages        = {{63--79}},
  publisher    = {{Palgrave Macmillan}},
  series       = {{Journal of Brand Management}},
  title        = {{The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking}},
  url          = {{http://dx.doi.org/10.1057/bm.2008.21.}},
  doi          = {{10.1057/bm.2008.21.}},
  volume       = {{16}},
  year         = {{2008}},
}