Publications | Lund University Publications

1 – 7 of 7

show: 10
|
sort: year (new to old)

News feed Embed this list Save this search Mark all Export

Cancel

Embed this list

copy and paste the html snippet below into your own page:

<iframe src="https://lup.lub.lu.se/search/publication?embed=1&q=issn+exact+%221479-1803%22&amp;hide_pagination=1&amp;hide_info=1&amp;hide_options=1"
  width="100%"
  height="400"
  allowtransparency="true"
  frameborder="0">
</iframe>

2022
Mark Organizational resilience and internal branding: investigating the effects triggered by self-service technology
Biedenbach, Galina ; Biedenbach, Thomas ; Hulten, Peter and Tarnovskaya, Veronika ^LU (2022) In Journal of Brand Management 29(4). p.420-433
- Contribution to journal › Article
2015
Mark Sonic branding: A consumer-oriented literature review
Gustafsson, Clara ^LU (2015) In Journal of Brand Management 22(1). p.20-37
- Contribution to journal › Scientific review
2011
Mark The underlying dimensions of brand orientation and its impact on financial performance
Gromark, Johan ^LU and Melin, Frans ^LU (2011) In Journal of Brand Management 18(6). p.394-410
- Contribution to journal › Article
2010
Mark Branding Capability of Technology of Technology Born Globals
Altshuler, Liliya ^LU and Tarnovskaya, Veronika ^LU (2010) In Journal of Brand Management 18(3). p.212-227
- Contribution to journal › Article
2008
Mark The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
Anselmsson, Johan ^LU ; Johansson, Ulf ^LU and Bondesson, Niklas ^LU (2008) In Journal of Brand Management 16(1/2). p.63-79
- Contribution to journal › Article
2007
Mark Corporate brands with a heritage
Urde, Mats ^LU ; Greyser, Stephen A and Balmer, John M T (2007) In Journal of Brand Management 15(1). p.4-19
- Contribution to journal › Article
2006
Mark The Crown as a corporate brand: Insights from Monarchies
Balmer, John M T ; Greyser, Stephen A and Urde, Mats ^LU (2006) In Journal of Brand Management 14(1). p.137-161
- Contribution to journal › Article