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- 2022
-
Mark
Organizational resilience and internal branding: investigating the effects triggered by self-service technology
(
- Contribution to journal › Article
- 2015
-
Mark
Sonic branding: A consumer-oriented literature review
(
- Contribution to journal › Scientific review
- 2011
-
Mark
The underlying dimensions of brand orientation and its impact on financial performance
(
- Contribution to journal › Article
- 2010
-
Mark
Branding Capability of Technology of Technology Born Globals
(
- Contribution to journal › Article
- 2008
-
Mark
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
(
- Contribution to journal › Article
- 2007
-
Mark
Corporate brands with a heritage
(
- Contribution to journal › Article
- 2006
-
Mark
The Crown as a corporate brand: Insights from Monarchies
(
- Contribution to journal › Article