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Understanding price premium for grocery products: a conceptual model of customer-based brand equity

Anselmsson, Johan LU ; Johansson, Ulf LU and Bondesson, Niklas LU (2007) In Journal of Product & Brand Management 16(6). p.401-414
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Journal of Product & Brand Management
volume
16
issue
6
pages
401 - 414
publisher
Emerald Group Publishing Limited
external identifiers
  • scopus:34848862827
ISSN
1061-0421
DOI
10.1108/10610420710823762
language
English
LU publication?
yes
id
051bb4b2-13fe-479c-92ce-63f7114f8e66 (old id 3450766)
alternative location
http://www.emeraldinsight.com/journals.htm?issn=1061-0421&volume=16&issue=6&articleid=1628214&show=html
date added to LUP
2013-02-04 11:08:17
date last changed
2017-08-20 04:27:57
@article{051bb4b2-13fe-479c-92ce-63f7114f8e66,
  author       = {Anselmsson, Johan and Johansson, Ulf and Bondesson, Niklas},
  issn         = {1061-0421},
  language     = {eng},
  number       = {6},
  pages        = {401--414},
  publisher    = {Emerald Group Publishing Limited},
  series       = {Journal of Product & Brand Management},
  title        = {Understanding price premium for grocery products: a conceptual model of customer-based brand equity},
  url          = {http://dx.doi.org/10.1108/10610420710823762},
  volume       = {16},
  year         = {2007},
}