Publications | Lund University Publications

1 – 7 of 7

show: 10
|
sort: year (new to old)

News feed Embed this list Save this search Mark all Export

Cancel

Embed this list

copy and paste the html snippet below into your own page:

<iframe src="https://lup.lub.lu.se/search/publication?embed=1&q=issn+exact+%221061-0421%22&amp;hide_pagination=1&amp;hide_info=1&amp;hide_options=1"
  width="100%"
  height="400"
  allowtransparency="true"
  frameborder="0">
</iframe>

2022
Mark Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D. ^LU ; Sharma, Tripti Ghosh ; Pandey, Ritesh ; Sanyal, Priyavrat and Clark, Moira K. (2022) In Journal of Product and Brand Management 31(2). p.293-309
- Contribution to journal › Scientific review
2018
Mark Country of ownership change in the premium segment : consequences for brand image
Johansson, Ulf ^LU ; Koch, Christian ^LU ; Varga, Nora and Zhao, Fengge (2018) In Journal of Product and Brand Management 27(7). p.871-883
- Contribution to journal › Article
2016
Mark The brand core and its management over time
Urde, Mats ^LU (2016) In Journal of Product & Brand Management 25(1). p.26-42
- Contribution to journal › Article
2015
Mark The Nobel Prize: the identity of a corporate heritage brand
Urde, Mats ^LU and Greyser, Stephen A (2015) In Journal of Product & Brand Management 24(4). p.318-332
- Contribution to journal › Article
2014
Mark Brand image and customers’ willingness to pay a price premium for food brands
Anselmsson, Johan ^LU ; Bondesson, Niklas ^LU and Johansson, Ulf ^LU (2014) In Journal of Product & Brand Management 23(2). p.90-102
- Contribution to journal › Article
Mark Market and brand-oriented schools of positioning
Urde, Mats ^LU and Koch, Christian ^LU (2014) In Journal of Product & Brand Management 23(7). p.478-490
- Contribution to journal › Article
2007
Mark Understanding price premium for grocery products: a conceptual model of customer-based brand equity
Anselmsson, Johan ^LU ; Johansson, Ulf ^LU and Bondesson, Niklas ^LU (2007) In Journal of Product & Brand Management 16(6). p.401-414
- Contribution to journal › Article