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Do value-attitude-behavior and personality affect sustainability crowdfunding initiatives?

Kim, Myung Ja and Hall, C. Michael LU (2021) In Journal of Environmental Management 280.
Abstract

Crowdfunding is an innovative financial measure that is increasingly important in supporting sustainability initiatives. However, little research-based theory has been devoted to crowdfunding in light of the Sustainable Development Goals (SDGs). To bridge this gap, this study utilizes theories of value-attitude-behavior (VAB) model and personality to investigate Korean consumer crowdfunding behavior for sustainability initiatives in relation to the United Nations 17 SDGs. Seven hypotheses related to value, attitude, personal norm, and social norm on sustainability, and participation in sustainability crowdfunding are offered, with personality as a moderator. The findings revealed that value has substantial impacts on attitude, personal... (More)

Crowdfunding is an innovative financial measure that is increasingly important in supporting sustainability initiatives. However, little research-based theory has been devoted to crowdfunding in light of the Sustainable Development Goals (SDGs). To bridge this gap, this study utilizes theories of value-attitude-behavior (VAB) model and personality to investigate Korean consumer crowdfunding behavior for sustainability initiatives in relation to the United Nations 17 SDGs. Seven hypotheses related to value, attitude, personal norm, and social norm on sustainability, and participation in sustainability crowdfunding are offered, with personality as a moderator. The findings revealed that value has substantial impacts on attitude, personal norm, and social norm. Attitude, personal norm, and social norm on source are found to have positive impacts on participation. Conscientiousness, extraversion, agreeableness, and neuroticism have partial moderating effects on the VAB model. These results offer theoretical and empirical contributions to sustainability crowdfunding in light of the SDGs.

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author
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organization
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type
Contribution to journal
publication status
published
subject
keywords
Big five personality, Crowdfunding for sustainability, South Korea, Sustainable development finance, Sustainable development goals, Value-attitude-behavior model
in
Journal of Environmental Management
volume
280
article number
111827
publisher
Elsevier
external identifiers
  • scopus:85098141347
  • pmid:33360392
ISSN
0301-4797
DOI
10.1016/j.jenvman.2020.111827
language
English
LU publication?
yes
id
40e913e4-3d73-4f58-80c3-d7a4dbd3b7db
date added to LUP
2021-01-04 11:28:41
date last changed
2025-01-11 01:15:38
@article{40e913e4-3d73-4f58-80c3-d7a4dbd3b7db,
  abstract     = {{<p>Crowdfunding is an innovative financial measure that is increasingly important in supporting sustainability initiatives. However, little research-based theory has been devoted to crowdfunding in light of the Sustainable Development Goals (SDGs). To bridge this gap, this study utilizes theories of value-attitude-behavior (VAB) model and personality to investigate Korean consumer crowdfunding behavior for sustainability initiatives in relation to the United Nations 17 SDGs. Seven hypotheses related to value, attitude, personal norm, and social norm on sustainability, and participation in sustainability crowdfunding are offered, with personality as a moderator. The findings revealed that value has substantial impacts on attitude, personal norm, and social norm. Attitude, personal norm, and social norm on source are found to have positive impacts on participation. Conscientiousness, extraversion, agreeableness, and neuroticism have partial moderating effects on the VAB model. These results offer theoretical and empirical contributions to sustainability crowdfunding in light of the SDGs.</p>}},
  author       = {{Kim, Myung Ja and Hall, C. Michael}},
  issn         = {{0301-4797}},
  keywords     = {{Big five personality; Crowdfunding for sustainability; South Korea; Sustainable development finance; Sustainable development goals; Value-attitude-behavior model}},
  language     = {{eng}},
  publisher    = {{Elsevier}},
  series       = {{Journal of Environmental Management}},
  title        = {{Do value-attitude-behavior and personality affect sustainability crowdfunding initiatives?}},
  url          = {{http://dx.doi.org/10.1016/j.jenvman.2020.111827}},
  doi          = {{10.1016/j.jenvman.2020.111827}},
  volume       = {{280}},
  year         = {{2021}},
}