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Absence and presence of social complexity in the marketization of sustainable tourism

Hultman, Johan LU and Säwe, Filippa LU (2016) In Journal of Cleaner Production 111. p.327-335
Abstract
The EU strategy for rural development 2014-2020 proposes a focus on tourism as a solution to bring economic, environmental and social aspects of sustainable development together. Using the case of fishing tourism in Sweden, we discuss the marketization of sustainable development on a destination market. We focus on the discursive and practical tension between ambitions for development and maintenance. In a two-step analysis, we problematize the win-win consensus of sustainable tourism discourse in relation to different stakeholders’ competing uses of limited resources in practice. We show how stakeholders understand the stakes of sustainable tourism as either lost opportunities for development due to failed regulation of a natural... (More)
The EU strategy for rural development 2014-2020 proposes a focus on tourism as a solution to bring economic, environmental and social aspects of sustainable development together. Using the case of fishing tourism in Sweden, we discuss the marketization of sustainable development on a destination market. We focus on the discursive and practical tension between ambitions for development and maintenance. In a two-step analysis, we problematize the win-win consensus of sustainable tourism discourse in relation to different stakeholders’ competing uses of limited resources in practice. We show how stakeholders understand the stakes of sustainable tourism as either lost opportunities for development due to failed regulation of a natural resource, or as deteriorating social relations due to failed maintenance of socio-cultural values. We argue for the acknowledgement of social complexity in market theoretizations in order to transfer sustainable tourism from the agenda of business potential and traditional marketing to the domain of participatory politics. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
recreational fishing, fishing strategy, sustainable tourism, discourse analysis
in
Journal of Cleaner Production
volume
111
pages
327 - 335
publisher
Elsevier
external identifiers
  • wos:000367862100005
  • scopus:84919346676
ISSN
0959-6526
DOI
10.1016/j.jclepro.2014.11.053
language
English
LU publication?
yes
id
84b5fe06-ace4-49ba-afbe-d1e77e4d7e8f (old id 4330417)
date added to LUP
2014-02-25 12:00:13
date last changed
2017-01-01 06:11:54
@article{84b5fe06-ace4-49ba-afbe-d1e77e4d7e8f,
  abstract     = {The EU strategy for rural development 2014-2020 proposes a focus on tourism as a solution to bring economic, environmental and social aspects of sustainable development together. Using the case of fishing tourism in Sweden, we discuss the marketization of sustainable development on a destination market. We focus on the discursive and practical tension between ambitions for development and maintenance. In a two-step analysis, we problematize the win-win consensus of sustainable tourism discourse in relation to different stakeholders’ competing uses of limited resources in practice. We show how stakeholders understand the stakes of sustainable tourism as either lost opportunities for development due to failed regulation of a natural resource, or as deteriorating social relations due to failed maintenance of socio-cultural values. We argue for the acknowledgement of social complexity in market theoretizations in order to transfer sustainable tourism from the agenda of business potential and traditional marketing to the domain of participatory politics.},
  author       = {Hultman, Johan and Säwe, Filippa},
  issn         = {0959-6526},
  keyword      = {recreational fishing,fishing strategy,sustainable tourism,discourse analysis},
  language     = {eng},
  pages        = {327--335},
  publisher    = {Elsevier},
  series       = {Journal of Cleaner Production},
  title        = {Absence and presence of social complexity in the marketization of sustainable tourism},
  url          = {http://dx.doi.org/10.1016/j.jclepro.2014.11.053},
  volume       = {111},
  year         = {2016},
}