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From Mars to Venus: Alteration of trust and reputation in online shopping

Oghazi, Pejvak ; Karlsson, Stefan LU ; Hellström, Daniel LU ; Mostaghel, Rana and Sattari, Setayesh (2020) In Journal of Innovation & Knowledge
Abstract
How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.
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author
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
online retail, reputation, gender, online purchase, trust
in
Journal of Innovation & Knowledge
publisher
Elsevier
external identifiers
  • scopus:85088139977
ISSN
2530-7614
DOI
10.1016/j.jik.2020.06.002
language
English
LU publication?
yes
id
454390e9-66de-4344-b764-a8cb39a927d9
date added to LUP
2020-06-09 17:32:00
date last changed
2020-08-05 05:47:01
@article{454390e9-66de-4344-b764-a8cb39a927d9,
  abstract     = {How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.},
  author       = {Oghazi, Pejvak and Karlsson, Stefan and Hellström, Daniel and Mostaghel, Rana and Sattari, Setayesh},
  issn         = {2530-7614},
  language     = {eng},
  month        = {07},
  publisher    = {Elsevier},
  series       = {Journal of Innovation & Knowledge},
  title        = {From Mars to Venus: Alteration of trust and reputation in online shopping},
  url          = {http://dx.doi.org/10.1016/j.jik.2020.06.002},
  doi          = {10.1016/j.jik.2020.06.002},
  year         = {2020},
}