From Mars to Venus: Alteration of trust and reputation in online shopping
(2021) In Journal of Innovation & Knowledge 6(4). p.197-202- Abstract
- How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/454390e9-66de-4344-b764-a8cb39a927d9
- author
- Oghazi, Pejvak
; Karlsson, Stefan
LU
; Hellström, Daniel
LU
; Mostaghel, Rana and Sattari, Setayesh
- organization
- publishing date
- 2021
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- online retail, reputation, gender, online purchase, trust
- in
- Journal of Innovation & Knowledge
- volume
- 6
- issue
- 4
- pages
- 197 - 202
- publisher
- Elsevier
- external identifiers
-
- scopus:85088139977
- ISSN
- 2530-7614
- DOI
- 10.1016/j.jik.2020.06.002
- language
- English
- LU publication?
- yes
- id
- 454390e9-66de-4344-b764-a8cb39a927d9
- date added to LUP
- 2020-06-09 17:32:00
- date last changed
- 2024-11-28 09:09:05
@article{454390e9-66de-4344-b764-a8cb39a927d9, abstract = {{How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.}}, author = {{Oghazi, Pejvak and Karlsson, Stefan and Hellström, Daniel and Mostaghel, Rana and Sattari, Setayesh}}, issn = {{2530-7614}}, keywords = {{online retail; reputation; gender; online purchase; trust}}, language = {{eng}}, number = {{4}}, pages = {{197--202}}, publisher = {{Elsevier}}, series = {{Journal of Innovation & Knowledge}}, title = {{From Mars to Venus: Alteration of trust and reputation in online shopping}}, url = {{http://dx.doi.org/10.1016/j.jik.2020.06.002}}, doi = {{10.1016/j.jik.2020.06.002}}, volume = {{6}}, year = {{2021}}, }