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2024
Mark The Brand Matrix : Corporte Brand Leadership Starts from the Inside
Urde, Mats ^LU (2024)
- Book/Report › Book
2022
Mark Welcome to the Matrix - How to find and use your corporate brand's core identity
Urde, Mats ^LU (2022) In Routledge Companions in Marketing, Advertising and Communication p.59-92
- Chapter in Book/Report/Conference proceeding › Book chapter
2021
Mark Mutual surveillance on Airbnb
Gössling, Stefan ^LU ; Larson, Mia ^LU and Pumputis, Aurimas ^LU (2021) In Annals of Tourism Research 91.
- Contribution to journal › Article
Mark From Mars to Venus: Alteration of trust and reputation in online shopping
Oghazi, Pejvak ; Karlsson, Stefan ^LU ; Hellström, Daniel ^LU ; Mostaghel, Rana and Sattari, Setayesh (2021) In Journal of Innovation & Knowledge 6(4). p.197-202
- Contribution to journal › Article
2018
Mark The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection
- Other contribution › Teaching case
Mark Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection
- Other contribution › Teaching case
Mark The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection
- Other contribution › Teaching case
Mark Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection, Teaching Notes
- Other contribution › Teaching case
Mark Institutional Risk
Merkelsen, Henrik ^LU (2018)
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
2017
Mark Organizational Image
Frandsen, Sanne ^LU (2017) In The Wiley Blackwell-ICA International Encyclopedias of Communication
- Chapter in Book/Report/Conference proceeding › Book chapter

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