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- 2024
-
Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
2024)(
- Book/Report › Book
- 2022
-
Mark
Welcome to the Matrix - How to find and use your corporate brand's core identity
(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2021
-
Mark
Mutual surveillance on Airbnb
(
- Contribution to journal › Article
-
Mark
From Mars to Venus: Alteration of trust and reputation in online shopping
(
- Contribution to journal › Article
- 2018
-
Mark
Institutional Risk
2018)(
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
-
Mark
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection, Teaching Notes(
- Other contribution › Teaching case
- 2017
-
Mark
Organizational Image
2017) In The Wiley Blackwell-ICA International Encyclopedias of Communication(
- Chapter in Book/Report/Conference proceeding › Book chapter