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Defining the ERP and CRM Integrative Value

Ruivo, Pedro; Mestre, André; Johansson, Björn LU and Oliveira, Tiago (2014) In Procedia Technology - Elsevier 16. p.704-709
Abstract
The value of IT adoption has been and still is a crucial question for the decision on IT adoption. In this paper we suggest a research model that aims at defining the integrative value of adoption of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. The integrative value is described from the Resource Based View of the firm (RBV) and will be measured as impact on firm performance. The research model suggests six hypotheses that will be tested and analysed with data from a questionnaire among firms that have adopted both ERP and CRM systems in their organization. Due to the nature of the research model and the fact that it has not been tested in the past, the data analysis will be supported by Partial... (More)
The value of IT adoption has been and still is a crucial question for the decision on IT adoption. In this paper we suggest a research model that aims at defining the integrative value of adoption of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. The integrative value is described from the Resource Based View of the firm (RBV) and will be measured as impact on firm performance. The research model suggests six hypotheses that will be tested and analysed with data from a questionnaire among firms that have adopted both ERP and CRM systems in their organization. Due to the nature of the research model and the fact that it has not been tested in the past, the data analysis will be supported by Partial Least Squares (PLS. Our aim with this research project is that it will provide new knowledge on how integration between systems can positively influence value from IT investments, but also how different software such as ERP and CRM provides value to systems integration as well as process integration. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
ERP, CRM, RBV, integrative, value, firm perfomance.
in
Procedia Technology - Elsevier
volume
16
pages
704 - 709
publisher
Elsevier
external identifiers
  • wos:000360404800078
ISSN
2212-0173
DOI
10.1016/j.protcy.2014.10.019
language
English
LU publication?
yes
id
82471392-b1e9-420f-ad24-e491db354cd6 (old id 4820567)
alternative location
http://www.sciencedirect.com/science/article/pii/S2212017314002461
date added to LUP
2014-12-01 11:51:48
date last changed
2016-04-16 02:27:42
@article{82471392-b1e9-420f-ad24-e491db354cd6,
  abstract     = {The value of IT adoption has been and still is a crucial question for the decision on IT adoption. In this paper we suggest a research model that aims at defining the integrative value of adoption of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. The integrative value is described from the Resource Based View of the firm (RBV) and will be measured as impact on firm performance. The research model suggests six hypotheses that will be tested and analysed with data from a questionnaire among firms that have adopted both ERP and CRM systems in their organization. Due to the nature of the research model and the fact that it has not been tested in the past, the data analysis will be supported by Partial Least Squares (PLS. Our aim with this research project is that it will provide new knowledge on how integration between systems can positively influence value from IT investments, but also how different software such as ERP and CRM provides value to systems integration as well as process integration.},
  author       = {Ruivo, Pedro and Mestre, André and Johansson, Björn and Oliveira, Tiago},
  issn         = {2212-0173},
  keyword      = {ERP,CRM,RBV,integrative,value,firm perfomance.},
  language     = {eng},
  pages        = {704--709},
  publisher    = {Elsevier},
  series       = {Procedia Technology - Elsevier},
  title        = {Defining the ERP and CRM Integrative Value},
  url          = {http://dx.doi.org/10.1016/j.protcy.2014.10.019},
  volume       = {16},
  year         = {2014},
}