Why do tourists use public transport in Korea? The roles of artificial intelligence knowledge, environmental, social, and governance, and sustainability
(2023) In Asia Pacific Journal of Tourism Research 28(5). p.467-484- Abstract
The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, climate change, and AI, applying multi-analysis methods of partial least squares-structural equation modelling (PLS-SEM), multi-group analysis (MGA), and fuzzy-set qualitative comparative analysis (fsQCA) in an Asian context. The three methods provide a well-rounded perspective of the factors that influence tourists’ public transport use. Symmetric methods of SEM and MGA identifies key variables... (More)
The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, climate change, and AI, applying multi-analysis methods of partial least squares-structural equation modelling (PLS-SEM), multi-group analysis (MGA), and fuzzy-set qualitative comparative analysis (fsQCA) in an Asian context. The three methods provide a well-rounded perspective of the factors that influence tourists’ public transport use. Symmetric methods of SEM and MGA identifies key variables and their relationships, while the fsQCA reveals complex combinations of conditions. Results reveal that environmental and social ESG as well as climate change mitigation and sustainable mobility are significant for use of public transport by domestic tourists. High and low AI knowledge groups also have distinctive public transport use characteristics.
(Less)
- author
- Kim, Myung Ja ; Hall, C. Michael LU ; Chung, Namho ; Kim, Minseong and Sohn, Kwonsang
- organization
- publishing date
- 2023
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- artificial intelligence, domestic tourism, environmental, social, and governance, fuzzy-set qualitative comparative analysis, Public transport, sustainability
- in
- Asia Pacific Journal of Tourism Research
- volume
- 28
- issue
- 5
- pages
- 18 pages
- publisher
- Routledge
- external identifiers
-
- scopus:85168447483
- ISSN
- 1094-1665
- DOI
- 10.1080/10941665.2023.2247099
- language
- English
- LU publication?
- yes
- id
- 50fa63b6-abc7-4474-966f-075546f780bb
- date added to LUP
- 2023-11-15 13:26:10
- date last changed
- 2023-11-15 13:27:04
@article{50fa63b6-abc7-4474-966f-075546f780bb,
abstract = {{<p>The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, climate change, and AI, applying multi-analysis methods of partial least squares-structural equation modelling (PLS-SEM), multi-group analysis (MGA), and fuzzy-set qualitative comparative analysis (fsQCA) in an Asian context. The three methods provide a well-rounded perspective of the factors that influence tourists’ public transport use. Symmetric methods of SEM and MGA identifies key variables and their relationships, while the fsQCA reveals complex combinations of conditions. Results reveal that environmental and social ESG as well as climate change mitigation and sustainable mobility are significant for use of public transport by domestic tourists. High and low AI knowledge groups also have distinctive public transport use characteristics.</p>}},
author = {{Kim, Myung Ja and Hall, C. Michael and Chung, Namho and Kim, Minseong and Sohn, Kwonsang}},
issn = {{1094-1665}},
keywords = {{artificial intelligence; domestic tourism; environmental, social, and governance; fuzzy-set qualitative comparative analysis; Public transport; sustainability}},
language = {{eng}},
number = {{5}},
pages = {{467--484}},
publisher = {{Routledge}},
series = {{Asia Pacific Journal of Tourism Research}},
title = {{Why do tourists use public transport in Korea? The roles of artificial intelligence knowledge, environmental, social, and governance, and sustainability}},
url = {{http://dx.doi.org/10.1080/10941665.2023.2247099}},
doi = {{10.1080/10941665.2023.2247099}},
volume = {{28}},
year = {{2023}},
}