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Nudging generosity : Choice architecture and cognitive factors in charitable giving

Schulz, Jonathan F. ; Thiemann, Petra LU and Thöni, Christian (2018) In Journal of Behavioral and Experimental Economics 74. p.139-145
Abstract

In an experimental setup we investigate the effect of two different choice architectures on donation decisions. In the treatment group, subjects can either specify a charity of their choice, or select one from a list of five well-known charities; in the control group we do not provide a list. In a sample of 869 subjects we find a large treatment effect: Offering a list of default charities doubles the fraction of donors, as well as the revenue for charities. We find that the treatment intervention particularly affects subjects who tend to make intuitive choices.

Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Affective reactions, Charitable giving, Choice architecture, Defaults, Donation
in
Journal of Behavioral and Experimental Economics
volume
74
pages
7 pages
publisher
Elsevier
external identifiers
  • scopus:85046736413
ISSN
2214-8043
DOI
10.1016/j.socec.2018.04.001
language
English
LU publication?
yes
id
51c8c132-50b9-4cc9-9089-570fd6a2c759
date added to LUP
2018-05-23 12:54:42
date last changed
2021-08-18 05:24:51
@article{51c8c132-50b9-4cc9-9089-570fd6a2c759,
  abstract     = {<p>In an experimental setup we investigate the effect of two different choice architectures on donation decisions. In the treatment group, subjects can either specify a charity of their choice, or select one from a list of five well-known charities; in the control group we do not provide a list. In a sample of 869 subjects we find a large treatment effect: Offering a list of default charities doubles the fraction of donors, as well as the revenue for charities. We find that the treatment intervention particularly affects subjects who tend to make intuitive choices.</p>},
  author       = {Schulz, Jonathan F. and Thiemann, Petra and Thöni, Christian},
  issn         = {2214-8043},
  language     = {eng},
  month        = {06},
  pages        = {139--145},
  publisher    = {Elsevier},
  series       = {Journal of Behavioral and Experimental Economics},
  title        = {Nudging generosity : Choice architecture and cognitive factors in charitable giving},
  url          = {http://dx.doi.org/10.1016/j.socec.2018.04.001},
  doi          = {10.1016/j.socec.2018.04.001},
  volume       = {74},
  year         = {2018},
}