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Strategies and effects in an interactive context

Öberg, Christina LU ; Shih, Tommy LU and Chou, Hsin-Hui LU (2015) In Industrial Marketing Management
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to specialist publication or newspaper
publication status
in press
subject
categories
Popular Science
in
Industrial Marketing Management
publisher
Elsevier
ISSN
0019-8501
language
English
LU publication?
yes
id
cd6f7e76-b4f8-4e1c-bfb7-a983dd27be4c (old id 5275754)
date added to LUP
2015-04-17 14:28:13
date last changed
2016-09-23 15:15:52
@misc{cd6f7e76-b4f8-4e1c-bfb7-a983dd27be4c,
  author       = {Öberg, Christina and Shih, Tommy and Chou, Hsin-Hui},
  issn         = {0019-8501},
  language     = {eng},
  publisher    = {Elsevier},
  series       = {Industrial Marketing Management},
  title        = {Strategies and effects in an interactive context},
  year         = {2015},
}