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Crisis communication in a new world: Reaching multicultural publics through old and new media

Falkheimer, Jesper LU and Heide, Mats LU (2009) In Nordicom Review 30(1). p.55-65
Abstract (Swedish)
Abstract in Undetermined

Crisis communication is a growing field of research and practice. A weakness in the traditional research field is the lack of theoretical development and the isolated sender and mass communication focus. In the present paper, we challenge traditional research by focusing on the contemporary cultural and ethnic diversity in society from an audience-oriented media perspective. In the paper, we review earlier research on multicultural crisis communication. The discussion is based on secondary data on multicultural media use in Sweden and an Internet analysis focused on dialogue and community building. All together, the review and secondary data show that persons of foreign origin in Sweden have high... (More)
Abstract in Undetermined

Crisis communication is a growing field of research and practice. A weakness in the traditional research field is the lack of theoretical development and the isolated sender and mass communication focus. In the present paper, we challenge traditional research by focusing on the contemporary cultural and ethnic diversity in society from an audience-oriented media perspective. In the paper, we review earlier research on multicultural crisis communication. The discussion is based on secondary data on multicultural media use in Sweden and an Internet analysis focused on dialogue and community building. All together, the review and secondary data show that persons of foreign origin in Sweden have high access to ICT. This is an argument for directing crisis communication not only through traditional mass media, but also through new media. This is not only because of the simple reach of these channels, but also because of the increase in the quality and dialogue potential of these “great good places” (Oldenburg, 1999) (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
multicultural publics, crisis communication, public relations
in
Nordicom Review
volume
30
issue
1
pages
55 - 65
publisher
The Nordic Information Centre for Media and Communication Research
external identifiers
  • Scopus:75649120095
ISSN
2001-5119
language
English
LU publication?
yes
id
d751dec2-8385-46ae-853c-73b1814f1d9a (old id 582922)
date added to LUP
2007-12-05 20:19:00
date last changed
2017-01-01 07:54:25
@article{d751dec2-8385-46ae-853c-73b1814f1d9a,
  abstract     = {<b>Abstract in Undetermined</b><br/><br>
Crisis communication is a growing field of research and practice. A weakness in the traditional research field is the lack of theoretical development and the isolated sender and mass communication focus. In the present paper, we challenge traditional research by focusing on the contemporary cultural and ethnic diversity in society from an audience-oriented media perspective. In the paper, we review earlier research on multicultural crisis communication. The discussion is based on secondary data on multicultural media use in Sweden and an Internet analysis focused on dialogue and community building. All together, the review and secondary data show that persons of foreign origin in Sweden have high access to ICT. This is an argument for directing crisis communication not only through traditional mass media, but also through new media. This is not only because of the simple reach of these channels, but also because of the increase in the quality and dialogue potential of these “great good places” (Oldenburg, 1999)},
  author       = {Falkheimer, Jesper and Heide, Mats},
  issn         = {2001-5119},
  keyword      = {multicultural publics,crisis communication,public relations},
  language     = {eng},
  number       = {1},
  pages        = {55--65},
  publisher    = {The Nordic Information Centre for Media and Communication Research},
  series       = {Nordicom Review},
  title        = {Crisis communication in a new world: Reaching multicultural publics through old and new media},
  volume       = {30},
  year         = {2009},
}