Disseminating research of goose damage prevention–evaluating effects of message framing and farmer experience
Eklund, Ann ; Eriksson, Louise ; Johansson, Maria LU
; Sandström, Camilla
; Månsson, Johan
and Elmberg, Johan
(2025)
In Human Dimensions of Wildlife
- Abstract
Disseminating research in wildlife management is challenging. This study explores how framing four information texts influenced Swedish crop farmers’ (n = 1,182) perceived ability to cope with wild geese, and their behavioral intentions to implement goose damage prevention strategies. A digital survey, based on a before–after randomized controlled trial, evaluated the impact of message framing with content representing varying psychological distance at a social (farmer vs. management authorities) and spatial (farmer’s field vs. landscape) dimension. Introducing management authorities as active partners increased farmers´ intentions to undertake adaptation measures and scaring tactics among farmers with less experience with geese.... (More)
Disseminating research in wildlife management is challenging. This study explores how framing four information texts influenced Swedish crop farmers’ (n = 1,182) perceived ability to cope with wild geese, and their behavioral intentions to implement goose damage prevention strategies. A digital survey, based on a before–after randomized controlled trial, evaluated the impact of message framing with content representing varying psychological distance at a social (farmer vs. management authorities) and spatial (farmer’s field vs. landscape) dimension. Introducing management authorities as active partners increased farmers´ intentions to undertake adaptation measures and scaring tactics among farmers with less experience with geese. Meanwhile, farmers with higher levels of experience showed a greater willingness to undertake hunting interventions. The findings suggested that social support is important to increase farmers’ ability to cope. Future evaluations should explore collaborative communication strategies between researchers and wildlife management.
(Less)
- author
- Eklund, Ann
; Eriksson, Louise
; Johansson, Maria
LU
; Sandström, Camilla
; Månsson, Johan
and Elmberg, Johan
- organization
- publishing date
- 2025
- type
- Contribution to journal
- publication status
- in press
- subject
- keywords
- Communication, Crop damage, Message effects, Psychological distance, Wildlife damage mitigation
- in
- Human Dimensions of Wildlife
- publisher
- Routledge
- external identifiers
-
- scopus:105010417082
- ISSN
- 1087-1209
- DOI
- 10.1080/10871209.2025.2529876
- language
- English
- LU publication?
- yes
- id
- 598c508d-7b9d-428c-9bd3-4f4b849ed12b
- date added to LUP
- 2025-08-18 22:54:54
- date last changed
- 2025-09-16 14:30:07
@article{598c508d-7b9d-428c-9bd3-4f4b849ed12b,
abstract = {{<p>Disseminating research in wildlife management is challenging. This study explores how framing four information texts influenced Swedish crop farmers’ (n = 1,182) perceived ability to cope with wild geese, and their behavioral intentions to implement goose damage prevention strategies. A digital survey, based on a before–after randomized controlled trial, evaluated the impact of message framing with content representing varying psychological distance at a social (farmer vs. management authorities) and spatial (farmer’s field vs. landscape) dimension. Introducing management authorities as active partners increased farmers´ intentions to undertake adaptation measures and scaring tactics among farmers with less experience with geese. Meanwhile, farmers with higher levels of experience showed a greater willingness to undertake hunting interventions. The findings suggested that social support is important to increase farmers’ ability to cope. Future evaluations should explore collaborative communication strategies between researchers and wildlife management.</p>}},
author = {{Eklund, Ann and Eriksson, Louise and Johansson, Maria and Sandström, Camilla and Månsson, Johan and Elmberg, Johan}},
issn = {{1087-1209}},
keywords = {{Communication; Crop damage; Message effects; Psychological distance; Wildlife damage mitigation}},
language = {{eng}},
publisher = {{Routledge}},
series = {{Human Dimensions of Wildlife}},
title = {{Disseminating research of goose damage prevention–evaluating effects of message framing and farmer experience}},
url = {{http://dx.doi.org/10.1080/10871209.2025.2529876}},
doi = {{10.1080/10871209.2025.2529876}},
year = {{2025}},
}