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Through the Protocol: Culture, Magic and GIS in the Creation of Regional Attractiveness

Hultman, Johan LU (2007) In Tourism Geographies 9(3). p.318-336
Abstract
This paper shows how culture is used and transformed as it becomes mobilized as a strategic resource in a regional development project within a neoliberal economic discourse. The focus is how four smaller municipalities in the transnational Swedish/Danish Öresund region initiate a process of cultural mappings in order to incorporate local culture and cultural heritage in the regional tourist economy. By using the concept of magic, the paper discusses how the practice of cultural mapping can be envisioned as an enactment of power. The analysis of the mapping practice is based on an actor-network ontology to show how interactions between humans and a software protocol transform both the mapped subjects and the regional landscape in a... (More)
This paper shows how culture is used and transformed as it becomes mobilized as a strategic resource in a regional development project within a neoliberal economic discourse. The focus is how four smaller municipalities in the transnational Swedish/Danish Öresund region initiate a process of cultural mappings in order to incorporate local culture and cultural heritage in the regional tourist economy. By using the concept of magic, the paper discusses how the practice of cultural mapping can be envisioned as an enactment of power. The analysis of the mapping practice is based on an actor-network ontology to show how interactions between humans and a software protocol transform both the mapped subjects and the regional landscape in a material sense. It is concluded that cultural mapping is a problematic practice, politically as well as morally, as it is driven by the commoditization of culture and constitutes a technologically mediated, normative shaping of a region framed by a rhetoric of objectivity and the common good. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
actor-network ontology, GIS, transformation, magic, power, culture, place marketing, regional attractiveness, tourism, protocol, cultural mapping
in
Tourism Geographies
volume
9
issue
3
pages
318 - 336
publisher
Routledge
external identifiers
  • scopus:34547600298
ISSN
1461-6688
DOI
10.1080/14616680701422863
language
English
LU publication?
yes
id
212d3e51-11eb-4e7a-8498-765e12bf2956 (old id 599657)
alternative location
http://dx.doi.org/10.1080/14616680701422863
date added to LUP
2007-12-05 19:46:55
date last changed
2017-07-30 04:44:39
@article{212d3e51-11eb-4e7a-8498-765e12bf2956,
  abstract     = {This paper shows how culture is used and transformed as it becomes mobilized as a strategic resource in a regional development project within a neoliberal economic discourse. The focus is how four smaller municipalities in the transnational Swedish/Danish Öresund region initiate a process of cultural mappings in order to incorporate local culture and cultural heritage in the regional tourist economy. By using the concept of magic, the paper discusses how the practice of cultural mapping can be envisioned as an enactment of power. The analysis of the mapping practice is based on an actor-network ontology to show how interactions between humans and a software protocol transform both the mapped subjects and the regional landscape in a material sense. It is concluded that cultural mapping is a problematic practice, politically as well as morally, as it is driven by the commoditization of culture and constitutes a technologically mediated, normative shaping of a region framed by a rhetoric of objectivity and the common good.},
  author       = {Hultman, Johan},
  issn         = {1461-6688},
  keyword      = {actor-network ontology,GIS,transformation,magic,power,culture,place marketing,regional attractiveness,tourism,protocol,cultural mapping},
  language     = {eng},
  number       = {3},
  pages        = {318--336},
  publisher    = {Routledge},
  series       = {Tourism Geographies},
  title        = {Through the Protocol: Culture, Magic and GIS in the Creation of Regional Attractiveness},
  url          = {http://dx.doi.org/10.1080/14616680701422863},
  volume       = {9},
  year         = {2007},
}