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The monarchy as a corporate brand - Some corporate communications dimensions

Greyser, Stephen A. ; Balmer, John M. T. and Urde, Mats LU (2006) In European Journal of Marketing 40(7-8). p.902-908
Abstract
Purpose - The purpose of this paper is to examine the role of corporate communications on behalf of the monarchy as a corporate brand. Design/methodology/approach - Draws on the preliminary findings of a major study on monarchies. Findings - Argues that corporate communications is an important aspect of corporate brand management (especially in relation to constitutional monarchies). Research implications - That monarchies are analogous to organisational brands and are amenable to being managed as such. Originality/value - Draws on a unique study relating to monarchies as corporate brands.
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author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
corporate branding, corporate communications
in
European Journal of Marketing
volume
40
issue
7-8
pages
902 - 908
publisher
Emerald Group Publishing Limited
external identifiers
  • wos:000239531300011
  • scopus:33745872592
ISSN
0309-0566
DOI
10.1108/03090560610670052
language
English
LU publication?
yes
id
9c9b8592-2e52-4b01-b9f7-a7cf10b2b1e6 (old id 686315)
date added to LUP
2016-04-01 12:15:40
date last changed
2020-03-11 02:51:08
@article{9c9b8592-2e52-4b01-b9f7-a7cf10b2b1e6,
  abstract     = {Purpose - The purpose of this paper is to examine the role of corporate communications on behalf of the monarchy as a corporate brand. Design/methodology/approach - Draws on the preliminary findings of a major study on monarchies. Findings - Argues that corporate communications is an important aspect of corporate brand management (especially in relation to constitutional monarchies). Research implications - That monarchies are analogous to organisational brands and are amenable to being managed as such. Originality/value - Draws on a unique study relating to monarchies as corporate brands.},
  author       = {Greyser, Stephen A. and Balmer, John M. T. and Urde, Mats},
  issn         = {0309-0566},
  language     = {eng},
  number       = {7-8},
  pages        = {902--908},
  publisher    = {Emerald Group Publishing Limited},
  series       = {European Journal of Marketing},
  title        = {The monarchy as a corporate brand - Some corporate communications dimensions},
  url          = {http://dx.doi.org/10.1108/03090560610670052},
  doi          = {10.1108/03090560610670052},
  volume       = {40},
  year         = {2006},
}