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When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets

Cerne, Annette LU and Elg, Ulf LU (2023) In International Business and Management 37. p.153-175
Abstract
This book chapter takes an institutional perspective on competing logics in global markets concerned with sustainability values and how market actors in the form of buyers and sellers attempt to solve these conflicting situations. We do this by identifying competing institutional logics in global market contexts aiming for sustainability values, together with techniques for navigating these competing institutional logics in the organizational field studied. As an empirical illustration, we use a case study of buyers and sellers in two different markets where sustainability has come into focus for their market relationships. This viewpoint allows us to better understand how global market actors deal with the competing institutional logics... (More)
This book chapter takes an institutional perspective on competing logics in global markets concerned with sustainability values and how market actors in the form of buyers and sellers attempt to solve these conflicting situations. We do this by identifying competing institutional logics in global market contexts aiming for sustainability values, together with techniques for navigating these competing institutional logics in the organizational field studied. As an empirical illustration, we use a case study of buyers and sellers in two different markets where sustainability has come into focus for their market relationships. This viewpoint allows us to better understand how global market actors deal with the competing institutional logics in their market context. We make three contributions with this research: firstly, we identify the institutional logics in global markets towards sustainability; secondly, we demonstrate how global market actors prioritize among the competing logics and their market relationships and thirdly, we outline what this means for the relationship between buyers and sellers in global markets towards sustainability. (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Sustainability varieties, institutional logics, competing logics, global markets, buyer and seller relationships, case study
host publication
Creating a Sustainable Competitive Position: Ethical Challenges for International Firms
series title
International Business and Management
editor
Ghauri, Pervez N. ; Elg, Ulf and Melén Hånell, Sara
volume
37
pages
22 pages
publisher
Emerald Group Publishing Limited
ISBN
978-1-80455-249-0
978-1-80455-252-0
DOI
10.1108/S1876-066X20230000037009
language
English
LU publication?
yes
id
6ccf7032-8873-4828-8c37-9277a1a2dad6
date added to LUP
2023-09-20 15:49:06
date last changed
2023-09-21 09:28:34
@inbook{6ccf7032-8873-4828-8c37-9277a1a2dad6,
  abstract     = {{This book chapter takes an institutional perspective on competing logics in global markets concerned with sustainability values and how market actors in the form of buyers and sellers attempt to solve these conflicting situations. We do this by identifying competing institutional logics in global market contexts aiming for sustainability values, together with techniques for navigating these competing institutional logics in the organizational field studied. As an empirical illustration, we use a case study of buyers and sellers in two different markets where sustainability has come into focus for their market relationships. This viewpoint allows us to better understand how global market actors deal with the competing institutional logics in their market context. We make three contributions with this research: firstly, we identify the institutional logics in global markets towards sustainability; secondly, we demonstrate how global market actors prioritize among the competing logics and their market relationships and thirdly, we outline what this means for the relationship between buyers and sellers in global markets towards sustainability.}},
  author       = {{Cerne, Annette and Elg, Ulf}},
  booktitle    = {{Creating a Sustainable Competitive Position: Ethical Challenges for International Firms}},
  editor       = {{Ghauri, Pervez N. and Elg, Ulf and Melén Hånell, Sara}},
  isbn         = {{978-1-80455-249-0}},
  keywords     = {{Sustainability varieties; institutional logics; competing logics; global markets; buyer and seller relationships; case study}},
  language     = {{eng}},
  pages        = {{153--175}},
  publisher    = {{Emerald Group Publishing Limited}},
  series       = {{International Business and Management}},
  title        = {{When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets}},
  url          = {{http://dx.doi.org/10.1108/S1876-066X20230000037009}},
  doi          = {{10.1108/S1876-066X20230000037009}},
  volume       = {{37}},
  year         = {{2023}},
}