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Framing sufficiency : Strategies of environmental non-governmental organisations towards reduced material consumption

Persson, Ola and Klintman, Mikael LU (2021) In Journal of Consumer Culture
Abstract
The efficiency approach of moving towardssustainable consumption throughmainlytechnological solutions, which dominatesenvironmental policymaking, has overallfailed to reduce the adverse environmental impacts caused by unsustainable consumption patterns. Increasingly, it is recognized that efficiency needs to be coupled with sufficiency, which aims to reduce the absolute levels of consumption. While the public policy realm continues to be linked to the efficiency approach,environmental non-governmental organisations (ENGOs) have an importantrole in promoting sufficiency-oriented lifestyles and culture. Through interviews, participant observations and a media review, campaign strategies that ENGOs have applied to promote sufficiency in... (More)
The efficiency approach of moving towardssustainable consumption throughmainlytechnological solutions, which dominatesenvironmental policymaking, has overallfailed to reduce the adverse environmental impacts caused by unsustainable consumption patterns. Increasingly, it is recognized that efficiency needs to be coupled with sufficiency, which aims to reduce the absolute levels of consumption. While the public policy realm continues to be linked to the efficiency approach,environmental non-governmental organisations (ENGOs) have an importantrole in promoting sufficiency-oriented lifestyles and culture. Through interviews, participant observations and a media review, campaign strategies that ENGOs have applied to promote sufficiency in material goods through less use, increased care and maintenance of products are analysed. This paper contributes with insights as to how sufficiencyactivitiescan attracta broader target group,but also the various challenges and contradictionsresulting from this process. To explain these challenges and contradictions, the paper creates a conceptual distinction between market and non-marketbased sufficiency activities.The distinction elucidateshow ENGOs are promoting activities ranging from those that can be applied within the current market arrangements,to those elevatingsocial relations and non-commercial values beyond market-exchange,in ordertogain cultural resonance. (Less)
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author
and
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
Sufficiency, Consumption, sustainability assessment, Sustainable consumption, Civil society organizations
in
Journal of Consumer Culture
pages
21 pages
publisher
SAGE Publications
external identifiers
  • scopus:85102338417
ISSN
1741-2900
DOI
10.1177/1469540521990857
project
MISTRA SUSTAINABLE CONSUMPTION: From niche to mainstream
language
English
LU publication?
yes
id
6cf1add6-b16c-4b98-b9a1-a50f3cab722c
date added to LUP
2020-04-03 17:00:28
date last changed
2021-03-29 08:28:56
@article{6cf1add6-b16c-4b98-b9a1-a50f3cab722c,
  abstract     = {The efficiency approach of moving towardssustainable consumption throughmainlytechnological solutions, which dominatesenvironmental policymaking, has overallfailed to reduce the adverse environmental impacts caused by unsustainable consumption patterns. Increasingly, it is recognized that efficiency needs to be coupled with sufficiency, which aims to reduce the absolute levels of consumption. While the public policy realm continues to be linked to the efficiency approach,environmental non-governmental organisations (ENGOs) have an importantrole in promoting sufficiency-oriented lifestyles and culture. Through interviews, participant observations and a media review, campaign strategies that ENGOs have applied to promote sufficiency in material goods through less use, increased care and maintenance of products are analysed. This paper contributes with insights as to how sufficiencyactivitiescan attracta broader target group,but also the various challenges and contradictionsresulting from this process. To explain these challenges and contradictions, the paper creates a conceptual distinction between market and non-marketbased sufficiency activities.The distinction elucidateshow ENGOs are promoting activities ranging from those that can be applied within the current market arrangements,to those elevatingsocial relations and non-commercial values beyond market-exchange,in ordertogain cultural resonance.},
  author       = {Persson, Ola and Klintman, Mikael},
  issn         = {1741-2900},
  language     = {eng},
  publisher    = {SAGE Publications},
  series       = {Journal of Consumer Culture},
  title        = {Framing sufficiency : Strategies of environmental non-governmental organisations towards reduced material consumption},
  url          = {http://dx.doi.org/10.1177/1469540521990857},
  doi          = {10.1177/1469540521990857},
  year         = {2021},
}